Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:
Read More
  • Due to more product standards, increasing globalization, and fiercer competition, products are more and more alike in terms of physical characteristics. This product convergence is forcing companies to seek product differentiation more aggressively through their sales and marketing operations.
  • The marketing orientation adopted by many organizations requires tighter connections between marketing and other functions within a company. In other words, marketing professionals have to work with other departments more closely than ever before.
  • The average life cycle of products and services is shrinking, requiring sales and marketing to be able to address both specific customer demands and overall market needs and wants more efficiently.
  • Web 2.0 technologies are reshaping the communication landscape both internally (within the organization) and externally (between a company and its customers), whether for marketing campaigns or potential sales deals.
In short, sales and marketing operations must be simultaneously collaborative and efficient. The following business software solutions are designated to help (or include major functionality for) sales and marketing operations: business intelligence (BI) and business performance management (BPM) systems, customer care and billing (CC&B) systems, customer relationship management (CRM) systems, demand management systems (DMSs), enterprise incentive management (EIM) systems, enterprise marketing management (EMM) systems, merchandising systems (MSs), point of sale (POS) systems, quote-to-order (Q2O) systems, and sales force automation (SFA) systems.

Related Companies

Related RFP Templates


Data Visualization, Analytics, Workflow, Data Integration, Support, System Requirements

Sales Force Automation, Marketing Automation, Customer Service and Support, Analytics a...

Promotion Planning, Pricing and Profit Optimization, Forecasting, Merchandise Planning,...

Related Software Evaluation Reports


Business performance management (BPM) enables organizations to translate strategies int...

This comprehensive, customer relationship management (CRM) Software Evaluation Report c...

If your business primarily needs forecasting, marketing, merchandising, simulating, and...

Related White Papers

Healthcare reform is transforming the US medical insurance sector. This dynamic and com...

Implementation of data-driven analytic platforms is quickly becoming the new business n...

It’s an unfortunate fact that a large percentage of projects fail when companies aren’t...

If your organization is still managing credit risk manually, you could be leaving your ...

The challenges associated with commercial credit are complicated, but through automatio...

Related TEC Reports

Role-Based ERP (RB-ERP) by WorkWise is now TEC certified in the enterprise resource pla...

To tap into the pulse of the enterprise resource planning (ERP) community, TEC ran a su...

Most merchants and consumers have adjusted to the multi-device, multichannel environmen...

Infor LN is a best-in-class enterprise resource planning (ERP) solution built to provid...

Coda Financials (V13) by UNIT4 has been certified by TEC in the financial management so...

Related Research Articles

Microsoft is the first major cloud provider to adopt the first international cloud priv...

The NetSuite enterprise resource planning (ERP) solution is now TEC certified for small...

Logility, a provider of collaborative supply chain optimization solutions, has been iss...

NetSuite ERP is now TEC certified in the enterprise resource planning (ERP) for service...

Epicor recently acquired some operational assets and intellectual property of Insite So...