Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:
Read More
  • Due to more product standards, increasing globalization, and fiercer competition, products are more and more alike in terms of physical characteristics. This product convergence is forcing companies to seek product differentiation more aggressively through their sales and marketing operations.
  • The marketing orientation adopted by many organizations requires tighter connections between marketing and other functions within a company. In other words, marketing professionals have to work with other departments more closely than ever before.
  • The average life cycle of products and services is shrinking, requiring sales and marketing to be able to address both specific customer demands and overall market needs and wants more efficiently.
  • Web 2.0 technologies are reshaping the communication landscape both internally (within the organization) and externally (between a company and its customers), whether for marketing campaigns or potential sales deals.
In short, sales and marketing operations must be simultaneously collaborative and efficient. The following business software solutions are designated to help (or include major functionality for) sales and marketing operations: business intelligence (BI) and business performance management (BPM) systems, customer care and billing (CC&B) systems, customer relationship management (CRM) systems, demand management systems (DMSs), enterprise incentive management (EIM) systems, enterprise marketing management (EMM) systems, merchandising systems (MSs), point of sale (POS) systems, quote-to-order (Q2O) systems, and sales force automation (SFA) systems.

Related Companies

Related RFP Templates


Data Visualization, Analytics, Workflow, Data Integration, Support, System Requirements

Sales Force Automation, Marketing Automation, Customer Service and Support, Analytics a...

Promotion Planning, Pricing and Profit Optimization, Forecasting, Merchandise Planning,...

Related Software Evaluation Reports


Business performance management (BPM) enables organizations to translate strategies int...

This comprehensive, customer relationship management (CRM) Software Evaluation Report c...

If your business primarily needs forecasting, marketing, merchandising, simulating, and...

Related White Papers

An entire industry has emerged around the goal of employee retention, offering an endle...

Companies that approach policy management strategically and exercise ruthless disciplin...

The 2015 Compensation Best Practices Report reveals companies are struggling to keep pa...

Turnover statistics tell a story about your company processes, procedures, leadership, ...

Potential employees are more informed than ever about the salaries paid for the same po...

Related TEC Reports

In today's mobile and always-connected world, it is surprising that customer relationsh...

Exact Macola 10 is the new-generation enterprise resource planning (ERP) software for s...

As the world’s most deployed cloud enterprise resource planning (ERP) system, NetSuite ...

NetSuite ERP has become the cloud enterprise resource planning (ERP) software of choice...

Computing in the cloud, one of the most impactful trends in both enterprise and persona...

Related Research Articles

For more than a decade, Manhattan Associates has offered cloud supply chain software fo...

Check out this infographic to see how Dundas BI benchmarks against other business intel...

Ariba announces the 14S release of Ariba Sourcing, the strategic sourcing software solu...

TEC principal analyst P.J. Jakovljevic looks at how Ramco Systems’ new global payroll s...

Red Hat and Samsung announced an alliance to deliver mobile enterprise software solutio...