Home
 > Evaluation Centers > Evaluation Centers > Sales and Marketing
Sales and Marketing
Here, you'll find links to the information and resources you need to make an informed Sales and Marketing software selection:
Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:
+ More Details
- Less Details
  • Due to more product standards, increasing globalization, and fiercer competition, products are more and more alike in terms of physical characteristics. This product convergence is forcing companies to seek product differentiation more aggressively through their sales and marketing operations.
  • The marketing orientation adopted by many organizations requires tighter connections between marketing and other functions within a company. In other words, marketing professionals have to work with other departments more closely than ever before.
  • The average life cycle of products and services is shrinking, requiring sales and marketing to be able to address both specific customer demands and overall market needs and wants more efficiently.
  • Web 2.0 technologies are reshaping the communication landscape both internally (within the organization) and externally (between a company and its customers), whether for marketing campaigns or potential sales deals.
In short, sales and marketing operations must be simultaneously collaborative and efficient. The following business software solutions are designated to help (or include major functionality for) sales and marketing operations: business intelligence (BI) and business performance management (BPM) systems, customer care and billing (CC&B) systems, customer relationship management (CRM) systems, demand management systems (DMSs), enterprise incentive management (EIM) systems, enterprise marketing management (EMM) systems, merchandising systems (MSs), point of sale (POS) systems, quote-to-order (Q2O) systems, and sales force automation (SFA) systems.

Related Companies


Related RFP Templates


Business Performance Management (BPM) RFI/RFP Template
Data Visualization, Analytics, Workflow, Data Integration, Support, System Requirements Read More...
Customer Relationship Management (CRM) RFI/RFP Template
Sales Force Automation, Marketing Automation, Customer Service and Support, Analytics a... Read More...
Demand Management RFI/RFP Template
Promotion Planning,Pricing and Profit Optimization,Forecasting,Merchandise Planning,Lif... Read More...

Related White Papers


Top 7 Reasons Services Organizations Need ERP
Source: Technology Evaluation Centers
Services organizations require specialized software to help them overcome business chal... Read More...
10 Critical Sales Management Reports (That Salesforce.com Can't Generate and 10 Reasons to Care)
Source: Birst
In the current economy, the only way for sales organizations to deliver the expected re... Read More...
Five Steps to Improving Business Performance Through Customer Intimacy
Source: IBM
Customer intimacy has become an essential driver for company success. In this white pap... Read More...
Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics
Source: IBM
By adopting a data-driven approach that incorporates business intelligence (BI), predic... Read More...
Customer Analytics Pay Off
Source: IBM
To help organizations develop a customer analytics strategy designed to drive growth an... Read More...

Related TEC Reports


Accellos and HighJump Merge, Create SMB SCE Leader
Accellos and HighJump Software, two leading providers of supply chain management (SCM) ... Read More...
NORRIQ Group’s Drink-IT Mixed-Mode Manufacturing (ERP) Certification Report
NORRIQ Group's Drink-IT solution is now TEC certified in the mixed-mode manufacturing (... Read More...
SAP’s Talent Journey—Reworking the Notions of Talent
In the past couple of years, SAP—as the employer—has been driving the evolution of tale... Read More...
SAP Delivers Innovative Supply Chain Execution Solutions
SAP recently announced the general availability of the 9.1 versions of the SAP Transp... Read More...
A Guide to Microsoft’s BI Ecosystem—Understanding Microsoft’s Approach to BI for the Enterprise
In the last 4 to 5 years, the business intelligence (BI) and data management scene has ... Read More...

Related Research Articles


New SAP Integrated Business Planning Cloud Solution Is Here
SAP has launched four new cloud-based applications that enable companies to more quickl... Read More...
Middlesbrough Council Selects UNIT4 Agresso
Middlesbrough Council selects the UNIT4 Agresso Local Government ERP platform to help i... Read More...
Sage 300 Online Is Available
One of the many announcements made at the annual multiday Sage Summit 2014 conference i... Read More...
Dassault Systèmes Gets into Supply Chain via Quintiq
Dassault Systèmes announced its intent to acquire Quintiq, a provider of supply chain m... Read More...
Estudio Cerámico and Dune Select IFS
Estudio Cerámico and Dune, part of a leading Spanish ceramics decoration group, have ch... Read More...

Additional Related Publications


Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others

©2014 Technology Evaluation Centers Inc. All rights reserved.