Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:
Read More
  • Due to more product standards, increasing globalization, and fiercer competition, products are more and more alike in terms of physical characteristics. This product convergence is forcing companies to seek product differentiation more aggressively through their sales and marketing operations.
  • The marketing orientation adopted by many organizations requires tighter connections between marketing and other functions within a company. In other words, marketing professionals have to work with other departments more closely than ever before.
  • The average life cycle of products and services is shrinking, requiring sales and marketing to be able to address both specific customer demands and overall market needs and wants more efficiently.
  • Web 2.0 technologies are reshaping the communication landscape both internally (within the organization) and externally (between a company and its customers), whether for marketing campaigns or potential sales deals.
In short, sales and marketing operations must be simultaneously collaborative and efficient. The following business software solutions are designated to help (or include major functionality for) sales and marketing operations: business intelligence (BI) and business performance management (BPM) systems, customer care and billing (CC&B) systems, customer relationship management (CRM) systems, demand management systems (DMSs), enterprise incentive management (EIM) systems, enterprise marketing management (EMM) systems, merchandising systems (MSs), point of sale (POS) systems, quote-to-order (Q2O) systems, and sales force automation (SFA) systems.

Related Companies

Related RFP Templates


Data Visualization, Analytics, Workflow, Data Integration, Support, System Requirements

Sales Force Automation, Marketing Automation, Customer Service and Support, Analytics a...

Promotion Planning, Pricing and Profit Optimization, Forecasting, Merchandise Planning,...

Related Software Evaluation Reports


Business performance management (BPM) enables organizations to translate strategies int...

This comprehensive, customer relationship management (CRM) Software Evaluation Report c...

If your business primarily needs forecasting, marketing, merchandising, simulating, and...

Related White Papers

Companies that focus on the customer experience will see increased loyalty, lower custo...

A multi-channel contact center will allow customers to contact the organization on thei...

Is your contact center future ready? It may not be a comfortable question, but neverthe...

In today’s business market, professionals need to know more buzzwords than ever before....

For decades, interactive voice response (IVR) has been the front door to the enterprise...

Related TEC Reports

Wholesalers and distributors play a critical role in linking manufacturing companies to...

Today’s retail store associate needs to be able to sell any product anywhere in the ent...

NetSuite, a business management vendor offering Web-based software solutions to midsize...

Acentia Middle East distributes Infor M3 solutions in the Middle East and Northern Afri...

IFS is one of those software vendors that has users' needs at the core of its business....

Related Research Articles

Microsoft recently acquired FieldOne Systems, and gains field service management softwa...

Advanced Projects Feature Release 14 for Dynamics AX 2012 R3 by Adeaca is now TEC Certi...

VAI Software's S2K Enterprise for Food is enterprise resource planning (ERP) software f...

The right operation intelligence software could provide corporate leaders and decision ...

With more than a quarter of century of experience in process manufacturing, it should c...