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Abstract:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics
will create a smooth running CRM machine in your compan (...)
Excerpt related to
case study on sales force automation selections:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical fram...
Published:
2005-02-17
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Abstract:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applications that support customer-facing functions and management decision making. That may capture the essence
of what CRM is, but it does not begin to capture why (...)
Excerpt related to
case study on sales force automation selections:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applic...
Published:
2004-11-08
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Abstract:
A tightly focused vendor, IRM Corporation, has fine tuned its products, services, its sales process and even its commercial
terms to match the realities of its sole market – food manufacturers who sell to the foodservice and vending markets. (...)
Excerpt related to
case study on sales force automation selections:
A tightly focused vendor, IRM Corporation, has fine tuned its products, services, its sales process and even its commercial
terms to match the rea...
Published:
2003-01-06
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Abstract:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success. (...)
Excerpt related to
case study on sales force automation selections:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that t...
Published:
2004-11-09
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Abstract:
Oracle will not rest until it comes close (or even overtakes) Siebel in the CRM market. Its latest gimmick from its bag of
tricks was the recent launch of the OracleSalesOnline.com system, which allows businesses to use Oracle's SFA software for
free. However, any additional CRM components users might ne (...)
Excerpt related to
case study on sales force automation selections:
Oracle will not rest until it comes close (or even overtakes) Siebel in the CRM market. Its latest gimmick from its bag of
tricks was the recent l...
Published:
2000-10-06
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Abstract:
For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer
service and support. To eliminate any chance of bias and to ensure a level playing field, all the criteria that make up these
three modules in our CRM Evaluation Center were given (...)
Excerpt related to
case study on sales force automation selections:
For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer
service and support....
Published:
2008-09-29
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Abstract:
Two recent moves by Lawson Software have stunned the market: 1) it discontinued its in-house CRM development in favor for
partnering with Siebel Systems, and 2) it announced the intention to deliver its product also via 3rd-party Application Service
Providers (ASPs). We express our views in this regard. (...)
Excerpt related to
case study on sales force automation selections:
Two recent moves by Lawson Software have stunned the market: 1) it discontinued its in-house CRM development in favor for
partnering with Siebel S...
Published:
2000-05-18
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Abstract:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success. (...)
Excerpt related to
case study on sales force automation selections:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that t...
Published:
2004-11-09
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Abstract:
Although SAP’s recently announced tamed results for Q1 2002, which fit within the current market milieu, may add to some
challenges moving forward, particularly seen from sharply reduced license revenue, and while some may question SAP’s justification
of assimilating its two former subsidiaries, SAP (...)
Excerpt related to
case study on sales force automation selections:
Although SAP’s recently announced tamed results for Q1 2002, which fit within the current market milieu, may add to some challenges
moving forward...
Published:
2002-06-06
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Abstract:
While Microsoft’s zeal to deliver a market-ready CRM product may speak to the CRM market’s attractiveness, Applix’ exit may,
on the other hand, indicate that the niche CRM vendors without a clear differentiating value proposition have not much to
look for there in the long run. (...)
Excerpt related to
case study on sales force automation selections:
While Microsoft’s zeal to deliver a market-ready CRM product may speak to the CRM market’s attractiveness, Applix’ exit may,
on the other hand, in...
Published:
2003-03-10
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Abstract:
By extending its traditional focus on project-based businesses into the closely related areas of PSA and CRM (i.e., the so-called
"Project-PLUS" marketing spin), Deltek remains well-entrenched in the territory that many companies aspire to control, but
have yet to penetrate. (...)
Excerpt related to
case study on sales force automation selections:
By extending its traditional focus on project-based businesses into the closely related areas of PSA and CRM (ie, the so-called
"Project-PLUS" m...
Published:
2004-01-07
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Abstract:
For Technology vendors, credibility is the ability to sell. Credibility is vital, is hard to build, and easy to lose. Building
credibility doesn't have to be costly. This article touches on the concepts you can employ to build your credibility. These
concepts are the basis for a seminar presented by Th (...)
Excerpt related to
case study on sales force automation selections:
For Technology vendors, credibility is the ability to sell. Credibility is vital, is hard to build, and easy to lose. Building
credibility doesn'...
Published:
2004-04-10
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Abstract:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio,
and Prime Response no longer exist. Amongst the few (...)
Excerpt related to
case study on sales force automation selections:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of indepe...
Published:
2004-05-06
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Abstract:
Mid-sized companies have the agility of small businesses, and are resource-rich enough to handle CRM implementation. However,
without comprehensive planning, attainable objectives, metrics, and check points mid-sized companies will not realize success
and full potential from their CRM system. (...)
Excerpt related to
case study on sales force automation selections:
Mid-sized companies have the agility of small businesses, and are resource-rich enough to handle CRM implementation. However,
without comprehensiv...
Published:
2005-02-14
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Abstract:
The physical, e and wireless world continues to grow! The e channel for shoppers continues to grow, with so many nay-sayers
and doubters. You'd think this issue would die, with more and more shoppers buying from far flung vendors: Boston to the Nanga
Tribes for buying original crafts; Dallas to Huangshan (...)
Excerpt related to
case study on sales force automation selections:
The physical, e and wireless world continues to grow! The e channel for shoppers continues to grow, with so many nay-sayers
and doubters. You'd th...
Published:
2005-03-18
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Abstract:
While Microsoft might be honest today with its claims of staying away from the true enterprise-level CRM applications space,
no one can be sure that its appetite will remain in check for very long. (...)
Excerpt related to
case study on sales force automation selections:
While Microsoft might be honest today with its claims of staying away from the true enterprise-level CRM applications space,
no one can be sure th...
Published:
2002-03-08
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Abstract:
Microsoft’s ambition will be its greatest challenge, as the company is concurrently experiencing an almost disruptive technology
transition from Windows to .NET, using Internet rather than PCs. Microsoft Business Solutions is now up to its gills with
soul-searching dilemmas, possibly with more issues t (...)
Excerpt related to
case study on sales force automation selections:
Microsoft’s ambition will be its greatest challenge, as the company is concurrently experiencing an almost disruptive technology
transition from W...
Published:
2002-08-16
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Abstract:
A prospect is listening to many different people at the same time. While you are doing your best to influence the decision,
the prospect sees you as only a single input to decision-making. Prospects listen to many, with each type of influence having
a different degree of trust and therefore of influence. (...)
Excerpt related to
case study on sales force automation selections:
A prospect is listening to many different people at the same time. While you are doing your best to influence the decision,
the prospect sees you ...
Published:
2004-11-15
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Abstract:
Having stemmed the tide of losses and returned to profitability in 2001, will in 2002 market witness Baan's return to former
ERP stardom given the company's recent product enhancements, new partnerships and customer base retention/expansion initiatives? (...)
Excerpt related to
case study on sales force automation selections:
Having stemmed the tide of losses and returned to profitability in 2001, will in 2002 market witness Baan's return to
former ERP stardom given the...
Published:
2002-02-18
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Abstract:
Baan and IBM have formed an alliance, IONA is certified for the OpenWorld Network Alliance, and Baan has a program for a
smooth migration path for existing customers. (...)
Excerpt related to
case study on sales force automation selections:
Baan and IBM have formed an alliance, IONA is certified for the OpenWorld Network Alliance, and Baan has a program for a smooth
migration path for...
Published:
2002-02-19