-
Abstract:
Executives and middle management are constantly faced with determining policy, process, and technology around managing one
or multiple channels. What is critical to successful channel management? (...)
Excerpt related to
channel management marketing:
... what to spend on elaborate mailing and marketing campaigns, and what technologies to
utilize to enable the plethora of channel management business processes ...
Published:
2005-12-23
-
Abstract:
If there's a disconnect between your channel and your marketing team, neither will reach their full potential. In this column,
you’ll see how involving your channel in the positioning process is a key ingredient in successful marketing and sales. (...)
Excerpt related to
channel management marketing:
... Invite the channel or your sales department to be part of the team that should also
include product marketing, marketing, and management. ...
Published:
2005-03-07
-
Abstract:
If there's a disconnect between your channel and your marketing team, neither will reach their full potential. In this column,
you’ll see how involving your channel in the positioning process is a key ingredient in successful marketing and sales. (...)
Excerpt related to
channel management marketing:
... Invite the channel or your sales department to be part of the team that should also
include product marketing, marketing, and management. ...
Published:
2005-03-07
-
Abstract:
Many surveys have purported that there are twice as many manufacturers that cannot integrate their ordering systems with
those of their partners and distribution channels than those that can, leaving them vulnerable in terms of brand management
due to poor visibility. (...)
Excerpt related to
channel management marketing:
Many surveys have purported that there are twice as many manufacturers that cannot integrate their ordering systems with those
of their partners a...
Published:
2003-05-03
-
Abstract:
Great Plains has established very strong branding and penetration within the Small-to-Medium Enterprises (SME) segment of
the ERP market, with a large and loyal customer base and a uniquely developed, extensive partner channel within the industry.
A long presence on Microsoft's platforms ensures that R&a (...)
Excerpt related to
channel management marketing:
Great Plains has established very strong branding and penetration within the Small-to-Medium Enterprises (SME) segment of
the ERP market, with a l...
Published:
1999-12-01
-
Abstract:
Almost every company has been scrutinizing their relationships with partners more closely and figuring out how best to reach
and nurture them. With so much business going through indirect sales channels in the next five years, the need for some form
of partner relationship management (PRM) should not be (...)
Excerpt related to
channel management marketing:
Almost every company has been scrutinizing their relationships with partners more closely and figuring out how best to reach
and nurture them. Wit...
Published:
2004-03-06
-
Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
channel management marketing:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
-
Abstract:
Click Commerce, a provider of partner relationship management (PRM) software for the Global 2000 companies, announced it
reached an agreement in principle to acquire Allegis Corporation. However, despite a good fit at first glance and improved
cross-selling opportunity, some challenges and product gaps a (...)
Excerpt related to
channel management marketing:
Click Commerce, a provider of partner relationship management (PRM) software for the Global 2000 companies, announced it reached
an agreement in p...
Published:
2003-05-05
-
Abstract:
PeopleSoft has risen from its relatively humble origins in the Human Resource Management Systems (HRMS) arena, its sole focus
as it begun life in 1987. Over the course of a decade or so, it added Supply Chain Management and Financials to its list
of application offerings. In the last few years, in the (...)
Excerpt related to
channel management marketing:
PeopleSoft has risen from its relatively humble origins in the Human Resource Management Systems (HRMS) arena, its sole focus
as it begun life in ...
Published:
2001-11-26
-
Abstract:
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent
partnership initiatives bundled with a unified product branding might be the way to more effectively sell beyond the current
XA client base, which is the must for the long-term via (...)
Excerpt related to
channel management marketing:
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent
partnership initiatives...
Published:
2001-10-08
-
Abstract:
Jamcracker, an ASP providing business services for HR management, expense management and sales force automation solutions
has announced a new program to increase sales. Jamcracker’s Channel Program offers sales and implementation training to its
new channel partners. (...)
Excerpt related to
channel management marketing:
Jamcracker, an ASP providing business services for HR management, expense management and sales force automation solutions
has announced a new prog...
Published:
2000-08-09
-
Abstract:
The idea behind the Callidus TrueComp's initial design was for it to be sophisticated enough to tackle and manage the most
complex and variable compensation plans, and yet simple enough to administer without heavy reliance on information technology
(IT) resources. (...)
Excerpt related to
channel management marketing:
... application should offer sales, marketing, and finance ... of record
for sales and channel compensation, the ... performance indicators (KPIs), management
reports, and ...
Published:
2006-12-12
-
Abstract:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building
alliances in order to gain market share and il (...)
Excerpt related to
channel management marketing:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing...
Published:
2005-08-17
-
Abstract:
On July 25, Made2Manage Systems, Inc., a provider of enterprise business systems for small and midsize manufacturers, and
Click Commerce, Inc., the provider of Enterprise Channel Management software and services, announced a new offering to enable
small and mid-sized manufacturers to leverage the Interne (...)
Excerpt related to
channel management marketing:
On July 25, Made2Manage Systems, Inc., a provider of enterprise business systems for small and midsize manufacturers, and
Click Commerce, Inc., th...
Published:
2000-08-22
-
Abstract:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and penetration. Typical functional components of marketing automation include customer data cleansing and
analysis tools, and campaign management systems. (...)
Excerpt related to
channel management marketing:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and p...
Published:
2005-08-16
-
Abstract:
Pure-play enterprise incentive management (EIM) vendors who have focused on providing the capability to manage highly complex
compensation systems will be well positioned to take advantage of the major growth projected in the EIM market. (...)
Excerpt related to
channel management marketing:
... Distribution channel management has become a key differentiator for
insurance companies in the current difficult investment and claims environment. ...
Published:
2006-12-01
-
Abstract:
The merger of traditional brick-and-mortar manufacturer Illinois Tool Works with Internet-based Click Commerce is puzzling,
but has some method to the madness. Only time will tell how easily and tightly their tools will "click" with each other. (...)
Excerpt related to
channel management marketing:
The merger of traditional brick-and-mortar manufacturer Illinois Tool Works with Internet-based Click Commerce is puzzling,
but has some method to...
Published:
2006-11-13
-
Abstract:
With the acquisition of HAHT, GXS is making a play to build out its complementary software offerings--in particular, its
product information management (PIM) and data synchronization tools. (...)
Excerpt related to
channel management marketing:
With the acquisition of HAHT, GXS is making a play to build out its complementary software offerings--in particular, its product
information manag...
Published:
2004-03-12
-
Abstract:
While Frontstep reported loses in fiscal 2001, the potential of its well-rounded product/services offering mix as well as
the recent downsizing, bodes well a return to profitability. (...)
Excerpt related to
channel management marketing:
While Frontstep reported loses in fiscal 2001, the potential of its well-rounded product/services offering mix as well as
the recent downsizing, b...
Published:
2001-09-17
-
Abstract:
This guide to supply chain management (SCM) functions/features will help you determine which SCM features are a high priority
for your organization. This guide to supply chain management (SCM) functions/features will help you determine which SCM features
are a high priority for your organization. Learn ab (...)
Excerpt related to
channel management marketing:
This guide to supply chain management (SCM) functions/features will help you determine which SCM features are a high priority
for your organization...
Published:
2010-05-04