-
Abstract:
If there's a disconnect between your channel and your marketing team, neither will reach their full potential. In this column,
you’ll see how involving your channel in the positioning process is a key ingredient in successful marketing and sales. (...)
Excerpt related to
channel strategy marketing:
... and message strategy. Invite the channel or your sales department to
be part of the team that should also include product marketing, marketing, and management.
...
Published:
2005-03-07
-
Abstract:
If there's a disconnect between your channel and your marketing team, neither will reach their full potential. In this column,
you’ll see how involving your channel in the positioning process is a key ingredient in successful marketing and sales. (...)
Excerpt related to
channel strategy marketing:
... and message strategy. Invite the channel or your sales department to
be part of the team that should also include product marketing, marketing, and management.
...
Published:
2005-03-07
-
Abstract:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, especially if you have limited time and resources. (...)
Excerpt related to
channel strategy marketing:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, espec...
Published:
2005-02-28
-
Abstract:
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention
by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy
for actually using that data. Here is an overview of how (...)
Excerpt related to
channel strategy marketing:
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by
gathering data from ea...
Published:
2003-07-03
-
Abstract:
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal
positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become
vehicles that transfer product knowledge to marketing and (...)
Excerpt related to
channel strategy marketing:
... news is that product marketing managers already ... understanding of
customer problems, channel issues, and ... of a rationale document for your positioning
strategy: ...
Published:
2007-02-12
-
Abstract:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, especially if you have limited time and resources. (...)
Excerpt related to
channel strategy marketing:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, espec...
Published:
2005-02-28
-
Abstract:
Jamcracker, an ASP providing business services for HR management, expense management and sales force automation solutions
has announced a new program to increase sales. Jamcracker’s Channel Program offers sales and implementation training to its
new channel partners. (...)
Excerpt related to
channel strategy marketing:
Jamcracker, an ASP providing business services for HR management, expense management and sales force automation solutions
has announced a new prog...
Published:
2000-08-09
-
Abstract:
Many surveys have purported that there are twice as many manufacturers that cannot integrate their ordering systems with
those of their partners and distribution channels than those that can, leaving them vulnerable in terms of brand management
due to poor visibility. (...)
Excerpt related to
channel strategy marketing:
Many surveys have purported that there are twice as many manufacturers that cannot integrate their ordering systems with those
of their partners a...
Published:
2003-05-03
-
Abstract:
SAP, traditionally regarded as too cumbersome and costly for small or midsize enterprises, has recently been announcing stellar
increases in sales and acceptance of its Internet-based mySAP.com by smaller companies. We believe that the incumbent smaller
vendors as well as other Tier 1 vendors should prep (...)
Excerpt related to
channel strategy marketing:
SAP, traditionally regarded as too cumbersome and costly for small or midsize enterprises, has recently been announcing stellar
increases in sales...
Published:
2000-12-18
-
Abstract:
A security vulnerability assessment service is a risk management process. Interliant's security vulnerability assessment
service enables its clients to understand what risks their online transaction systems and network infrastructure face. Relevant
Technologies has taken an in-depth look at Interliant's (...)
Excerpt related to
channel strategy marketing:
A security vulnerability assessment service is a risk management process. Interliant's security vulnerability assessment
service enables its clien...
Published:
2002-01-14
-
Abstract:
The merging vendors, Sage/Best and ACCPAC, have understood that a broad, impeccably integrated, horizontal offering with
selected vertical enhancements, a nurturing resellers network in addition to providing well-attuned pricing and catering to
the evolving scalability and migration needs of customers th (...)
Excerpt related to
channel strategy marketing:
... a time when almost everybody is cutting margins, ACCPAC's channel strategy
has been to ... It has also increased marketing efforts, providing hands-free marketing
...
Published:
2004-06-10
-
Abstract:
Click Commerce, a provider of partner relationship management (PRM) software for the Global 2000 companies, announced it
reached an agreement in principle to acquire Allegis Corporation. However, despite a good fit at first glance and improved
cross-selling opportunity, some challenges and product gaps a (...)
Excerpt related to
channel strategy marketing:
Click Commerce, a provider of partner relationship management (PRM) software for the Global 2000 companies, announced it reached
an agreement in p...
Published:
2003-05-05
-
Abstract:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendors benefit. (...)
Excerpt related to
channel strategy marketing:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendor...
Published:
2005-08-12
-
Abstract:
Wracked by negative earnings, shifting infrastructure, and pending litigation, Industri-Matematik International Corporation
(NASDAQ: IMIC) faces a difficult time in its history. The Stockholm-based Supply Chain Execution (SCE) vendor has experienced
a sharp decline in license revenues over the last four (...)
Excerpt related to
channel strategy marketing:
Wracked by negative earnings, shifting infrastructure, and pending litigation, Industri-Matematik International Corporation
(NASDAQ: IMIC) faces a...
Published:
1999-10-01
-
Abstract:
We generally believe that, in the long run, market winners will be those vendors with an established large customer base
and with huge financial and human resources that would make them more responsive to any future challenges such as sudden market
trends and/or technology paradigm shifts. (...)
Excerpt related to
channel strategy marketing:
We generally believe that, in the long run, market winners will be those vendors with an established large customer base and
with huge financial a...
Published:
2001-10-09
-
Abstract:
In order to return from oblivion SSA continues with more decisive moves to put itself back on the global enterprise applications
map. Renaming itself as SSA Global Technologies (SSA GT) was one of the moves. It has recently acquired MAX International,
a move to expand its offerings into the small and med (...)
Excerpt related to
channel strategy marketing:
In order to return from oblivion SSA continues with more decisive moves to put itself back on the global enterprise applications
map. Renaming its...
Published:
2001-05-07
-
Excerpt related to
channel strategy marketing:
... t seem to have any discernible marketing strategy—other than ...
commoditized/generic approach to marketing or selling ... impact from the email channel…but
trying ...
Published:
2010-05-31
-
Abstract:
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe
it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly
communicating your inspiring message, and using th (...)
Excerpt related to
channel strategy marketing:
The Art and Science of E-mail Marketing. Source ... effectiveness. Believe it or not, e-mail
marketing is not only an art, but a science as well. ...
Published:
2010-03-11
-
Abstract:
Exact Software faces significant challenges ranging from competitive challenges to user education, and product definition.
Nonetheless, it is still a stalwart vendor within the small and mid-markets of accounting, manufacturing and distribution
software. (...)
Excerpt related to
channel strategy marketing:
Exact Software faces significant challenges ranging from competitive challenges to user education, and product definition.
Nonetheless, it is stil...
Published:
2006-01-17
-
Abstract:
You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely
to try something different every time someone challenges you. This doesn't need to happen. Adopt a positioning process that
includes an evaluation criterion. (...)
Excerpt related to
channel strategy marketing:
... such as sales, channel members, marketing, public relations, product
marketing, and management. Provide them with the draft message strategy, a rationale ...
Published:
2007-03-21