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Abstract:
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt
customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated
with product and brand marketing. By using a digital asset (...)
Excerpt related to
content marketing:
A Business Case for Managing the Marketing Content Supply Chain. ... Download
<strong>A Business Case for Managing the Marketing Content Supply Chain</strong>.
...
Published:
2010-03-11
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Abstract:
The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar
mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales
opportunities. But before you start cooking, find out (...)
Excerpt related to
content marketing:
... ingredients for two simple but effective mashups for Web site subscription and content
feedback. Download <strong>How to Cook Up Some Marketing Mashups for ...
Published:
2010-03-11
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Abstract:
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates
into a tidy ASP package. (...)
Excerpt related to
content marketing:
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into
a tidy ASP package.
Published:
2000-08-01
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Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
content marketing:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
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Abstract:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent. (...)
Excerpt related to
content marketing:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mi...
Published:
2011-03-17
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Abstract:
The evolution of interfaces to web content has changed the way companies manage their web sites. On one hand, it's easier
than ever to manage digital content. But on the other, with the advent of Web 2.0, there's still a lot you need to know to
maximize your web content—and your sales and customer rela (...)
Excerpt related to
content marketing:
... Source: CrownPeak. Document Type: White Paper Description: The evolution of interfaces to web content
has changed the way companies manage their web sites. ...
Published:
2010-03-11
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Abstract:
NetGenesis recently released NetGenesis 5, a suite of web analytics applications that do more than report simple web statistics.
NetGenesis claims that its new suite can provide actionable insight into the behavior of surfing customers. (...)
Excerpt related to
content marketing:
NetGenesis recently released NetGenesis 5, a suite of web analytics applications that do more than report simple web statistics.
NetGenesis claim...
Published:
2000-11-16
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Abstract:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases
profitability. (...)
Excerpt related to
content marketing:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need...
Published:
2005-08-03
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Abstract:
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom
line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation. (...)
Excerpt related to
content marketing:
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line
of any Web business...
Published:
2000-05-15
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Abstract:
According to Web services provider IronPort, over 92 billion spam messages are sent around the world daily. While it may
seem like an uphill battle, several strategies are available that can help. To combat these threats, many organizations are
implementing new technologies to secure their inboxes by blo (...)
Excerpt related to
content marketing:
The Essential E-mail Marketing Deliverability Guide. ... Download <strong>The Essential
E-mail Marketing Deliverability Guide</strong>. Comments: ...
Published:
2010-03-11
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Abstract:
Your web site can be your best marketing and sales tool in a global market. Stale content, however, isn't useful to visitors—so
you have to make sure your site is constantly updated. How can you reduce the time and financial expense of using multiple
systems and multiple forms of content to revise your (...)
Excerpt related to
content marketing:
Your web site can be your best marketing and sales tool in a global market. Stale content,
however, isn't useful to visitors—so you have to make s... ...
Published:
2010-03-11
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Abstract:
Web sites are very public, putting the brand and image of a company out there on the site for all to see. Companies need
to be sure they have a firm grip on what website visitors see. Rational Software and Vignette Corp. have teamed up to provide
a product to do just that. (...)
Excerpt related to
content marketing:
Web sites are very public, putting the brand and image of a company out there on the site for all to see. Companies need to
be sure they have a fi...
Published:
2000-12-12
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Abstract:
This report aims to establish the areas of product functionality required by service industries such as advertising agencies
and identify a strategy vendors might take to improve the fit of their solutions to this market. Enterprise resource planning
(ERP) systems that address the needs of service industr (...)
Excerpt related to
content marketing:
Market Landscape Report: Enterprise Software for Advertising and Marketing Services. Source: Technology Evaluation
Centers. Document ...
Published:
2011-08-02
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Abstract:
Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when
marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller
victories can be achieved along the way with big pa (...)
Excerpt related to
content marketing:
How to Make Marketing Integration a Whole Lot Easier. ... Download <strong>How to
Make Marketing Integration a Whole Lot Easier</strong>. Comments: ...
Published:
2010-03-11
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Abstract:
“It’s like looking for a needle in a haystack!” That saying and Internet site searches go together like ham and eggs. To
help maximize search effectiveness, many online retailers are now establishing competitive advantages through site search
analytics. By manufacturing and analyzing search content (...)
Excerpt related to
content marketing:
Site Search Analytics: Enhancing Search Content to Drive Online Revenue. Source: ByteManagers. Document Type:
White Paper Description ...
Published:
2010-03-11
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Abstract:
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe
it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly
communicating your inspiring message, and using th (...)
Excerpt related to
content marketing:
The Art and Science of E-mail Marketing. Source ... effectiveness. Believe it or not, e-mail
marketing is not only an art, but a science as well. ...
Published:
2010-03-11
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Abstract:
In February 2000, AT&T announced their 'Ecosystem' which offers network infrastructure and hosting services. They’ve done
it again, but this time focusing on the delivery of media. The AT&T 'Ecosystem For Media' is designed to be the industry’s
premiere end-to-end digital media platform with the go (...)
Excerpt related to
content marketing:
In February 2000, AT&T announced their 'Ecosystem' which offers network infrastructure and hosting services. They’ve
done it again, but this time...
Published:
2000-08-07
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Abstract:
As enterprises seek better content management systems, documentation management (DM) and digital asset management (DAM) are
growing in popularity. Despite market confusion, the two solutions serve different functions, but can still be integrated
to meet an enterprise's needs. (...)
Excerpt related to
content marketing:
... referred to as media asset management (MAM), entertainment media asset management (EMAM), brand resource
management (BRM), marketing content management (MCM ...
Published:
2005-12-19
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Abstract:
One of the best starting points for determining a web site strategy is to understand both the market that your company operates
in and the needs of your key stakeholders. But most companies today are highly complex and political, making the identification
and prioritization of stakeholders a difficult ta (...)
Excerpt related to
content marketing:
Creating a Web Strategy. Source: Alterian. Document Type: White Paper Description: One of the best starting points for determining
...
Published:
2010-03-11
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Abstract:
To conduct collaborative processes, businesses need embedded intelligence, and business intelligence (BI) or analytics applications
focused on structured data offer only a part of the total solution. In other words, businesses also need content management
for the unstructured data and content, which can (...)
Excerpt related to
content marketing:
To conduct collaborative processes, businesses need embedded intelligence, and business intelligence (BI) or analytics applications
focused on str...
Published:
2004-11-13