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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 dental marketing


Compensation 101: The Building Blocks for Designing a Strong Performance Compensation Plan
Employees: The backbone of every organization.Motivation: Often the driving factor behind an employee’s performance.Compensation: The motivation.What I

dental marketing  include extended medical and dental plans, short- and long- term disability, life insurance, flexible benefits, and more. The Payoff Creating a compensation plan that works for your organization (and your people) can have enormous payoffs in the end. Some of these include: greater employee loyalty less absenteeism increased motivation increased revenues and more… The benefits are endless (no pun intended). Don’t be afraid to embark on the creation or enhancement of a compensation plan. You’ll be sur

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Demandforce’s First Anniversary at Intuit


A year ago Intuit acquired Demandforce, an online marketing and communication product, to bolster offerings that help small businesses attract and retain customers. Intuit recently celebrated several Demandforce milestones, not the least of which is that Demandforce has helped Intuit’s Small Business Group achieve 17 percent revenue growth for the quarter over this time last year.

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A Semi-open Source Vendor Discusses Market Trends


A response to trends in the open source software market comes this time from relative newcomer provider xTuple. This vendor’s footprint isn’t entirely in the open source door, however, with OpenMFG, its commercially licensed solution with an open source infrastructure.

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Epicor Reaches Better Vista From This Vantage Point Part Three: Challenges and User Recommendations


Epicor competes in multiple enterprise business applications markets. Epicor may mean different things to different people, which does not really help mind share creation in particular segments of interest.

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Epicor Conducts Its Own ROI Acquisition Rationale Part Two: Market Impact


Given Epicor's ordeal of the past and the fact that divesting several lateral products in 2001 will have greatly helped it achieve some much needed stability nowadays, one could wonder about the wisdom of the renewed Epicor’s appetite for acquisitions.

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“Skunkworks” for Search Engine Marketing and Optimization


Search engine marketing (SEM)? We’re talking about tactics for Web site promotion—increasing both a site’s visibility to Google (and other search engines) and the site’s prominence in search engine results. We’re talking about pulling visitors through search engine optimization (SEO) and improved organic listing and using paid placement to push visitors to a site. Learn more about how to develop an effective SEM process.

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IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

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HR Tech 2013 Interview: Jeremy Langley, Marketing Director, Lumesse


HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out why Lumesse is taking a wait-and-see approach to context engines, how the company is managing integration after a string of acquisitions, and whether Lumesse views SAP as a competitor, a collaborator, or both.

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Salesforce Social.com to Enhance Salesforce Marketing Cloud


Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns

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Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics


By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

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4 Ways Sales and Marketing Should Use Training to Drive Revenue


This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

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