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Documents related to » dental marketing


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

DENTAL MARKETING: Powering Marketing Success Powering Marketing Success Source: SAP Document Type: White Paper Description: Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase
9/1/2010 3:24:00 PM

Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

DENTAL MARKETING: Amdocs Overhauls Its Marketing Amdocs Overhauls Its Marketing P.J. Jakovljevic - August 3, 2005 Read Comments Amdocs Profile Amdocs (NASDAQ: DOX), is a leading provider of billing systems, customer care, and support for the communications industry in North America, Europe, and the rest of the world. A global company with revenue of about $1.8 billion (USD) in fiscal 2004, Amdocs employs over 9,500 IT professionals and serves customers in more than 40 countries around the world. Headquartered in Ra anana,
8/3/2005

A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

DENTAL MARKETING: A Marketing Survival Guide A Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they ve already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You ll learn the different
7/1/2009

Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

DENTAL MARKETING: Calgoo In-Calendar Marketing Calgoo In-Calendar Marketing Source: Calgoo Document Type: White Paper Description: The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to
10/30/2008 2:24:00 PM

How to Make Marketing Integration a Whole Lot Easier
Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller victories can be achieved along the way with big payoffs. Demystify integration: discover what’s really achievable based on the needs and capabilities of your company and suppliers.

DENTAL MARKETING: How to Make Marketing Integration a Whole Lot Easier How to Make Marketing Integration a Whole Lot Easier Source: Alterian Document Type: White Paper Description: Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller victories can be achieved along the way with big payoffs. Demystify integration: discover
3/2/2009 8:40:00 AM

How Best-in-Class Marketing Organizations Drive Higher Profits
Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty.

DENTAL MARKETING: How Best-in-Class Marketing Organizations Drive Higher Profits How Best-in-Class Marketing Organizations Drive Higher Profits With slow economic growth and sluggish markets, smart companies are turning to their existing customer base to grow revenues. But what techniques, tools, and approaches work best for increasing sales to your existing customers? Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty . You ll learn from best-in-class marketing companies how to
10/14/2010 2:00:00 PM

Brand Management: Leveraging the Power of Integrated Marketing
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.

DENTAL MARKETING: Brand Management: Leveraging the Power of Integrated Marketing Brand Management: Leveraging the Power of Integrated Marketing Source: SAP Document Type: White Paper Description: The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit?
1/29/2009 12:54:00 PM

When Customer Relationships Meets Business Intelligence Marketing Analysis and User Recommendations
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where customers and the vendors benefit.

DENTAL MARKETING: When Customer Relationships Meets Business Intelligence Marketing Analysis and User Recommendations When Customer Relationships Meets Business Intelligence Marketing Analysis and User Recommendations P.J. Jakovljevic - August 12, 2005 Read Comments Marketing Analysis Strategic moves by SAS Institute (see Part Two of this note) are a response to the requirement that modern business intelligence (BI) suites be able to access and present key business measures for sales, customer service, the supply chain,
8/12/2005

Rules-based Marketing: Helping Companies Transform Leads into Sales
Rules-based Marketing: Helping Companies Transform Leads into Sales. Reports and Other Package to Use In Your Complex System and for Helping Companies Transform Leads into Sales. For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

DENTAL MARKETING: Rules-based Marketing: Helping Companies Transform Leads into Sales Rules-based Marketing: Helping Companies Transform Leads into Sales Source: Vtrenz Inc. Document Type: White Paper Description: For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in
10/30/2006 11:49:00 AM

Market Landscape Report: Enterprise Software for Advertising and Marketing Services
This report aims to establish the areas of product functionality required by service industries such as advertising agencies and identify a strategy vendors might take to improve the fit of their solutions to this market. Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there are exceptions, business software vendors still approach the industry with a generalized set of functionality. This report aims to establish the areas of product functionality that this industry requires and identify a strategy vendors might take to improve the fit of their solutions to this market.

DENTAL MARKETING: Market Landscape Report: Enterprise Software for Advertising and Marketing Services Market Landscape Report: Enterprise Software for Advertising and Marketing Services Source: Technology Evaluation Centers Document Type: TEC Report Description: Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there are exceptions, business software vendors still approach the industry with a generalized set of
8/2/2011 4:09:00 PM

Case Study: WebTrends
WebTrends, a leader in Web analytics, needed a way to offer customers reporting and analytical access to the information generated by its Visitor Intelligence product, which combines off- and online data to provide insight into customers. WebTrends sought a scalable best-of-breed business intelligence (BI) solution that would integrate with its own product. Find out about the reporting and analytics solution it chose.

DENTAL MARKETING: Case Study: WebTrends Case Study: WebTrends Source: Strategy Companion Document Type: Case Study Description: WebTrends, a leader in Web analytics, needed a way to offer customers reporting and analytical access to the information generated by its Visitor Intelligence product, which combines off- and online data to provide insight into customers. WebTrends sought a scalable best-of-breed business intelligence (BI) solution that would integrate with its own product. Find out about the reporting and
11/30/2009 12:08:00 PM


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