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Abstract:
Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn
some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised
to consult a professional, who can provide you wit (...)
Excerpt related to
digital marketing:
Digital marketing involves using your Web site and associated marketing
tools to promote your business online. You can learn some basic skills in ... ...
Published:
2010-03-11
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Abstract:
Until now, the digital marketing value chain between publishers and advertisers has been fragmented, with publishers having
no control over or access to their user data. This has made it difficult for them to implement effective digital ad strategies.
Now, with a new suite of previously unconnected techn (...)
Excerpt related to
digital marketing:
Until now, the digital marketing value chain between publishers and advertisers has been
fragmented, with publishers having no control over or acc... ...
Published:
2012-02-01
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Abstract:
A recent survey indicates that audience targeting is not always employed, and is not always understood. Agencies are more
likely than advertisers to grasp the value of audience targeting, but likely do not use it to its full potential. Publishers
have found it valuable for in increasing reach, but have c (...)
Excerpt related to
digital marketing:
Audience Targeting: State of the Industry Study—What’s Happening Now and What’s Next. Source: BlastPR. Document Type: White
...
Published:
2010-06-28
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Abstract:
This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct
response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle.
With audience targeting, marketers can identify the bes (...)
Excerpt related to
digital marketing:
The Current State of Online Advertising: A Growing Market Trend. Source: BlastPR. Document Type: White Paper Description:
This white ...
Published:
2010-06-28
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Abstract:
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt
customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated
with product and brand marketing. By using a digital asset (...)
Excerpt related to
digital marketing:
... But CRM often falls short in exploiting the exponential growth of content associated with product and
brand marketing. By using a digital asset management (DAM ...
Published:
2010-03-11
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Abstract:
How does your company approach direct mail? Do you just randomly send the same package to everyone on your list, without
regard for past behavior or purchase models? Probably not—so why is it that when it comes to e-mail marketing, many
companies apply an entirely different standard? Don’t waste (...)
Excerpt related to
digital marketing:
... not—so why is it that when it comes to e-mail marketing, many companies ...
Download <strong>The Digital Competitive Advantage: There’s More to E-mail than E ...
Published:
2010-03-11
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Abstract:
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about
the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice
activated technologies, may be able to narrow this gap. (...)
Excerpt related to
digital marketing:
... Marketing campaigns emphasize the experience that will be possible once you are the
proud owner of the new car, the intoxicating perfume, or the latest digital ...
Published:
2006-02-23
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Abstract:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays have and are becoming more experienced, and are serious competitors to the more traditional strategists.
DBSP strategists take over where the traditional consult (...)
Excerpt related to
digital marketing:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays ha...
Published:
2000-10-03
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Abstract:
Founded in 1981 as a developer of computer-aided chemical engineering software, Aspen’s growth has resulted in a wide variety
of applications for management and execution-level process manufacturing. Fiscal 2000 marked Aspen’s entry into the collaborative
digital marketplace business in hopes of cap (...)
Excerpt related to
digital marketing:
Founded in 1981 as a developer of computer-aided chemical engineering software, Aspen’s growth has resulted in a wide variety
of applications for ...
Published:
2000-11-27
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Abstract:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays have and are becoming more experienced, and are serious competitors to the more traditional strategists.
However, Razorfish is developing niche expertise in thes (...)
Excerpt related to
digital marketing:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays ha...
Published:
2000-10-04
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Abstract:
As enterprises seek better content management systems, documentation management (DM) and digital asset management (DAM) are
growing in popularity. Despite market confusion, the two solutions serve different functions, but can still be integrated
to meet an enterprise's needs. (...)
Excerpt related to
digital marketing:
... Digital asset management (DAM) solutions are also referred to as media ...
asset management (EMAM), brand resource management (BRM), marketing content management ...
Published:
2005-12-19
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Abstract:
Today’s Digital Business Service Provider (DBSP) market is a complex of interrelated services and provider capabilities.
This article traces the history of the service providers, and explains how each arose at points when markets developed around
particular core technologies. The historical evidence su (...)
Excerpt related to
digital marketing:
Today’s Digital Business Service Provider (DBSP) market is a complex of interrelated services and provider capabilities. This
article traces the h...
Published:
2000-12-13
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Abstract:
Six Success Factors for Building a Best-run Marketing Organization. Reports and Other Software Package to Use In Your System
or Building a Best-run Marketing Organization. To address evolving market demands, companies must take new approaches to marketing
activities and integrate all company functions. Cu (...)
Excerpt related to
digital marketing:
Six Success Factors for Building a Best-run Marketing Organization. Reports and Other Software Package to Use In Your System
or Building a Best-run...
Published:
2010-03-11
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Abstract:
Organizations are looking for self-service models to manage their internal and external content. Content management systems
are the answer, but then the question becomes which to choose—an all-in-one enterprise content management suite, or an integrated,
best-of-breed point solution? (...)
Excerpt related to
digital marketing:
Organizations are looking for self-service models to manage their internal and external content. Content management systems
are the answer, but th...
Published:
2007-12-12
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Abstract:
Peregrine Technologies, a company with strength in infrastructure management solutions and burgeoning E-commerce aspirations
has purchased Telco Research, a specialist in voice and data network monitoring. (...)
Excerpt related to
digital marketing:
Peregrine Technologies, a company with strength in infrastructure management solutions and burgeoning E-commerce aspirations
has purchased Telco R...
Published:
2000-02-25
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Abstract:
In February 2000, AT&T announced their 'Ecosystem' which offers network infrastructure and hosting services. They’ve done
it again, but this time focusing on the delivery of media. The AT&T 'Ecosystem For Media' is designed to be the industry’s
premiere end-to-end digital media platform with the go (...)
Excerpt related to
digital marketing:
In February 2000, AT&T announced their 'Ecosystem' which offers network infrastructure and hosting services. They’ve
done it again, but this time...
Published:
2000-08-07
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Abstract:
The Enterprise Marketing Management (EMM) RFP Template covers industry-standard functional criteria of EMM that can help you
easily gather and prioritize your business needs in a simple and categorized excel document. More than a RFP template, it
is a working document that serves as a knowledge base refer (...)
Excerpt related to
digital marketing:
... sources of metric values. Digital Asset Management, Enterprise Marketing
Management EMM RFP Template. General repository with flexible ...
Published:
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Abstract:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that
go farther, less competition, etc. A common mistake is t (...)
Excerpt related to
digital marketing:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from ve...
Published:
2004-12-09
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Abstract:
As with all things, there’s a good side and a bad side—the Internet is no different. Although it improves communication between
businesses and customers, it can also overwhelm customers that are bombarded with marketing e-mails on a daily basis. Customers
want more convenient contact channels. Smart (...)
Excerpt related to
digital marketing:
... it can also overwhelm customers that are bombarded with marketing e-mails on a ...
Download <strong>Customer Communication: Managing the Digital Deluge</strong>. ...
Published:
2010-03-11
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Abstract:
This complete rating detail report covers the vendor or provider's responses to TEC's comprehensive research model. The report
answers your concerns about how your chosen vendors will support your requirements. (...)
Excerpt related to
digital marketing:
... metric values. Digital Asset Management , Enterprise Marketing Management
(EMM) Software Evaluation Report. General repository with ...
Published: