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Abstract:
Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty
of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing,
black-listing … In order to increase yo (...)
Excerpt related to
direct email marketing:
E-mail Marketing vs. Spam: A 10-round Smack-down. ... Download <strong>E-mail Marketing
vs. Spam: A 10-round Smack-down</strong>. Comments: ...
Published:
2010-03-11
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Abstract:
Design can be your next asset to manage.Read the striking new approach to E-mail marketing.Free download. In an unpredictable
economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even
shorter time frames. E-mail marketing has many advantages (...)
Excerpt related to
direct email marketing:
... Electronic Mail Marketing, Email Marketing Software,
Business Email Marketing, Direct Marketing, Direct
Email Marketing, Marketing Solutions, Email Marketing
...
Published:
2010-03-11
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Abstract:
How does your company approach direct mail? Do you just randomly send the same package to everyone on your list, without
regard for past behavior or purchase models? Probably not—so why is it that when it comes to e-mail marketing, many
companies apply an entirely different standard? Don’t waste (...)
Excerpt related to
direct email marketing:
... Alterian. Document Type: White Paper Description: How does your company approach direct
mail ... so why is it that when it comes to e-mail marketing, many companies ...
Published:
2010-03-11
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Abstract:
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and
in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and
reveals some of the ways that publishers are embracing newe (...)
Excerpt related to
direct email marketing:
Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward. Source: AudienceScience, Inc.
Document Type: White Paper ...
Published:
2011-10-27
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Abstract:
Many marketers are continuing to improve subscriber engagement levels in their e-mail campaigns. But sending more e-mail
doesn’t necessarily drive more revenue in the long run. Sending more relevant e-mail does. Learn about nine key strategies
for e-mail marketing success, including best practices for (...)
Excerpt related to
direct email marketing:
... Learn about nine key strategies for e-mail marketing success, including best practices
for reactivation techniques, automatic message-based e-mail, and the all ...
Published:
2010-03-11
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Abstract:
Data Quality: a Survival Guide for Marketing. Find Free Blueprint and Other Solutions to Define Your Project In Relation To
Data Quality. The success of direct marketing, measured in terms of qualified leads that generate sales, depends on accurately
identifying prospects. Ensuring data accuracy and data (...)
Excerpt related to
direct email marketing:
Data Quality: a Survival Guide for Marketing. Find Free Blueprint and Other Solutions to Define Your Project In Relation To
Data Quality. The succe...
Published:
2010-03-11
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Abstract:
In direct correlation to the success of Internet based Permission email, advertising dollars are starting to be redirected
from standard advertising companies such as DoubleClick and put to use in the Permission email area. (...)
Excerpt related to
direct email marketing:
... email technologies and services for permission-based email marketing.
... mail, the cost of Permission email is approximately 90% less than standard direct
mailings ...
Published:
2000-02-02
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Abstract:
In direct correlation to the success of Internet based Permission email, advertising dollars are starting to be redirected
from standard advertising companies such as DoubleClick and put to use in the Permission email area. (...)
Excerpt related to
direct email marketing:
... email technologies and services for permission-based email marketing.
... mail, the cost of Permission email is approximately 90% less than standard direct
mailings ...
Published:
2000-02-02
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Abstract:
Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in
the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies
and tactics are most effective to ensure that th (...)
Excerpt related to
direct email marketing:
Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing. Source: RightNow Technologies. Document
Type: White Paper Description ...
Published:
2010-03-11
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Abstract:
E-mail Response Management. Download Free IT Research Guides on E-mail Response Management. E-mail inquiries for the customer
service sector are expected to explode from 2.9 billion messages in 2005, to 7.2 billion by 2010. This means that a company’s
online relationship with customers will be increasin (...)
Excerpt related to
direct email marketing:
E-mail Response Management. Download Free IT Research Guides on E-mail Response Management. E-mail inquiries for the customer
service sector are ex...
Published:
2010-03-11
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Abstract:
Rules-based Marketing: Helping Companies Transform Leads into Sales. Reports and Other Package to Use In Your Complex System
and for Helping Companies Transform Leads into Sales. For years, small to medium businesses have envied the powerful marketing
campaigns of their larger counterparts. But today, big (...)
Excerpt related to
direct email marketing:
Rules-based Marketing: Helping Companies Transform Leads into Sales. Reports and Other Package to Use In Your Complex System
and for Helping Compan...
Published:
2010-03-11
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Abstract:
Your Challenge: Get Decision Makers' Approval for a Total Customer Relationship Management. Specific, Measurable, Achievable,
Relevant and Time-Bound. Small to medium businesses (SMB) want to stay competitive, increase revenue, and remain profitable
at the same time. This can be a challenge. Whether compa (...)
Excerpt related to
direct email marketing:
Your Challenge: Get Decision Makers' Approval for a Total Customer Relationship Management. Specific, Measurable, Achievable,
Relevant and Time-Bou...
Published:
2010-03-11
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Abstract:
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results. Get Information and Other Solutions
Associated with B2B Demand Generation. For decades, solution-selling and marketing methodologies have used the principle of
identifying pains associated with business processes, i (...)
Excerpt related to
direct email marketing:
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results. Get Information and Other Solutions
Associated with B2B ...
Published:
2010-03-11
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Abstract:
Administrators of the sendmail system, coupled with Disappearing, Inc.'s product will be able to set specific "Time to Live"
(TTL) for each piece of email prior to permanent deletion, allowing corporate email retention policies to be enforced. (...)
Excerpt related to
direct email marketing:
... for e-communications, applications and services, announced a new technology partnership with Disappearing
Inc., creators of the Disappearing Email solution. ...
Published:
2000-03-06
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Abstract:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby the ability to manage marketing campaigns and track individual customer's interactions across online and off-line
channels, one is to wait and see how quickly a (...)
Excerpt related to
direct email marketing:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby t...
Published:
2002-01-25
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Abstract:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the Value of CRM. All organizations, across all industries, have one thing in common—a deluge of customer
data idling somewhere waiting to be monetized. Most like (...)
Excerpt related to
direct email marketing:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the V...
Published:
2010-03-11
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Abstract:
The Glazer-Kennedy Inner Circle is a well-known sales and marketing consultancy. The marketing strategists were seeking a
customer relationship management (CRM) system, not only for their growing business, but for all their clients. The challenge:
“I genuinely dislike computers. I refuse to use e-mail, (...)
Excerpt related to
direct email marketing:
... Source: InfusionSoft. Document Type: Case Study Description: The Glazer-Kennedy Inner Circle is a well-known
sales and marketing consultancy. ...
Published:
2010-03-11
-
Abstract:
Administrators of the sendmail system, coupled with Disappearing, Inc.'s product will be able to set specific "Time to Live"
(TTL) for each piece of email prior to permanent deletion, allowing corporate email retention policies to be enforced. (...)
Excerpt related to
direct email marketing:
... for e-communications, applications and services, announced a new technology partnership with Disappearing
Inc., creators of the Disappearing Email solution. ...
Published:
2000-03-06
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Abstract:
The social Web is revolutionizing how customers interact with each other and with businesses. At the heart of this transformation
is a power shift in which customers own the conversation. Direct marketing is no longer the main influence on purchasing decisions;
crowd intelligence is increasingly driving (...)
Excerpt related to
direct email marketing:
... Direct marketing is no longer the main influence on purchasing decisions;
crowd intelligence is increasingly driving customer opinion. ...
Published:
2010-10-19
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Abstract:
DoubleClick agreed to purchase NetCreations in a stock exchange valued at $191 million. NetCreations is the leader in ethical
direct mail advertising. DoubleClick’s policies have led to protests and front-page news. How will a marriage between these
two kids from different sides of the tracks work out (...)
Excerpt related to
direct email marketing:
DoubleClick agreed to purchase NetCreations in a stock exchange valued at $191 million. NetCreations is the leader in ethical
direct mail advertis...
Published:
2000-10-13