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Abstract:
Data Quality: a Survival Guide for Marketing. Find Free Blueprint and Other Solutions to Define Your Project In Relation To
Data Quality. The success of direct marketing, measured in terms of qualified leads that generate sales, depends on accurately
identifying prospects. Ensuring data accuracy and data (...)
Excerpt related to
direct marketing agencies:
Data Quality: a Survival Guide for Marketing. Find Free Blueprint and Other Solutions to Define Your Project In Relation To
Data Quality. The succe...
Published:
2010-03-11
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Abstract:
Six Success Factors for Building a Best-run Marketing Organization. Reports and Other Software Package to Use In Your System
or Building a Best-run Marketing Organization. To address evolving market demands, companies must take new approaches to marketing
activities and integrate all company functions. Cu (...)
Excerpt related to
direct marketing agencies:
Six Success Factors for Building a Best-run Marketing Organization. Reports and Other Software Package to Use In Your System
or Building a Best-run...
Published:
2010-03-11
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Abstract:
Internet advertising is under attack from privacy advocates and private citizens as DoubleClick reveals that it can correlate
surfing behavior with individual identities. DoubleClick points out that this is only possible when the personal identification
is provided voluntarily. Opponents question whether (...)
Excerpt related to
direct marketing agencies:
Internet advertising is under attack from privacy advocates and private citizens as DoubleClick reveals that it can correlate
surfing behavior wit...
Published:
2000-02-14
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Abstract:
Rules-based Marketing: Helping Companies Transform Leads into Sales. Reports and Other Package to Use In Your Complex System
and for Helping Companies Transform Leads into Sales. For years, small to medium businesses have envied the powerful marketing
campaigns of their larger counterparts. But today, big (...)
Excerpt related to
direct marketing agencies:
Rules-based Marketing: Helping Companies Transform Leads into Sales. Reports and Other Package to Use In Your Complex System
and for Helping Compan...
Published:
2010-03-11
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Abstract:
IT Sales Lead Generation. Download Free IT Report on the IT Sales Lead Generation. The sales lead generation process for technology
companies is very different from lead generation in other industries. Technology sector needs are more precise, and the target
market is almost exclusively business-to-busine (...)
Excerpt related to
direct marketing agencies:
IT Sales Lead Generation. Download Free IT Report on the IT Sales Lead Generation. The sales lead generation process for technology
companies is ve...
Published:
2010-03-11
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Abstract:
Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies
on data collecting, proprietary algorithms and old-fashioned direct marketing savvy to increase clickthrough rates. (...)
Excerpt related to
direct marketing agencies:
Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies
on data collecting,...
Published:
1999-12-01
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Abstract:
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting
can supply geographically specific traffic to your site. (...)
Excerpt related to
direct marketing agencies:
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting
can supply geographic...
Published:
2003-01-18
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Abstract:
Commerce One has partnered with Sagent Technology to add analytic tools to its enterprise e-purchasing application. Also,
Ariba has partnered with Informatica to add analytic tools to its enterprise e-purchasing application. (...)
Excerpt related to
direct marketing agencies:
Commerce One has partnered with Sagent Technology to add analytic tools to its enterprise e-purchasing application. Also,
Ariba has partnered with...
Published:
2000-07-20
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Abstract:
The Enterprise Marketing Management (EMM) RFP Template covers industry-standard functional criteria of EMM that can help you
easily gather and prioritize your business needs in a simple and categorized excel document. More than a RFP template, it
is a working document that serves as a knowledge base refer (...)
Excerpt related to
direct marketing agencies:
... Listing of passed used vendors or agencies. ... Support for automated
entry of leads from direct mail marketing responses; Support for automated entry of leads
...
Published:
-
Abstract:
Principal Analyst P.J. Jakovljevic takes a close look at the business process management (BPM) vendor, AuraPortal, and how
the BPM suite address the diverse needs of its client base. Read more. AuraPortal, a new business process management (BPM)
vendor, offers a solution that creates business process exec (...)
Excerpt related to
direct marketing agencies:
Principal Analyst PJ Jakovljevic takes a close look at the business process management (BPM) vendor, AuraPortal, and how the
BPM suite address th...
Published:
2011-08-31
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Abstract:
This complete rating detail report covers the vendor or provider's responses to TEC's comprehensive research model. The report
answers your concerns about how your chosen vendors will support your requirements. (...)
Excerpt related to
direct marketing agencies:
... Listing of passed used vendors or agencies. ... Support for automated
entry of leads from direct mail marketing responses; Support for automated entry of leads
...
Published:
-
Abstract:
When Lipton Brisk hired web expert Agency.com over JWT it got them more than it bargained for: an agency full of ideas that
clashed with their image. JWT's persistence at getting its account back is an example that new and exciting and technology
expertise doesn't buy much for pure plays if they don't u (...)
Excerpt related to
direct marketing agencies:
When Lipton Brisk hired web expert Agency.com over JWT it got them more than it bargained for: an agency full of ideas that
clashed with their ima...
Published:
2000-08-16
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Abstract:
IBM's Entity Analytics Solution (EAS) enables organizations to identify and connect individuals based on collected data and
their associated data patterns. EAS is used primarily within governments and the financial and insurance sectors to detect
and prevent fraud. (...)
Excerpt related to
direct marketing agencies:
... The cause of poor customer service ratings, ineffective marketing initiatives, faulty
financial planning, and the increase in fraudulent activity can, in many ...
Published:
2007-01-03
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Abstract:
Today’s Digital Business Service Provider (DBSP) market is a complex of interrelated services and provider capabilities.
This article traces the history of the service providers, and explains how each arose at points when markets developed around
particular core technologies. The historical evidence su (...)
Excerpt related to
direct marketing agencies:
Today’s Digital Business Service Provider (DBSP) market is a complex of interrelated services and provider capabilities. This
article traces the h...
Published:
2000-12-13
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Abstract:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby the ability to manage marketing campaigns and track individual customer's interactions across online and off-line
channels, one is to wait and see how quickly a (...)
Excerpt related to
direct marketing agencies:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby t...
Published:
2002-01-25
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Abstract:
Recent findings by the SEC prompted global management consulting firm PricewaterhouseCoopers LLP to dismiss a number of its
consultants, including five partners, and discipline a larger group from its U.S.-based staff of 39,000 consultants. (...)
Excerpt related to
direct marketing agencies:
Recent findings by the SEC prompted global management consulting firm PricewaterhouseCoopers LLP to dismiss a number of its
consultants, including...
Published:
2000-01-17
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Abstract:
Enterprise Information Management: Strategy, Best Practices, and Technologies on Your Path to Success. Find Free Suggestion
and Other Solutions to Define Your Performance In Relation To Enterprise Information Management. New data sources, unstructured
data, and greater volumes of data than ever before are (...)
Excerpt related to
direct marketing agencies:
Enterprise Information Management: Strategy, Best Practices, and Technologies on Your Path to Success. Find Free Suggestion
and Other Solutions to ...
Published:
2010-03-11
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Abstract:
Maximizing the Value of Economic Stimulus Funds: Transparency and Accountability in Government Agencies. Find Free Suggestion
and Other Solutions to Define Your Project Implementation In Relation To Transparency and Accountability in Government Agencies.
The American Recovery and Reinvestment Act (ARRA), (...)
Excerpt related to
direct marketing agencies:
Maximizing the Value of Economic Stimulus Funds: Transparency and Accountability in Government Agencies. Find Free Suggestion
and Other Solutions t...
Published:
2010-03-11
-
Excerpt related to
direct marketing agencies:
... should look for a number of international marketing campaigns in ...
not targeted by the Deltek’s direct sales team (eg, federal agencies, smaller businesses
...
Published:
2008-05-16
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Abstract:
Find out how Plateau Talent Gateway turns the internal connections and expertise within organizations into tangible bottom-line
business assets. Some of the best experts in the business are your long-time employees, top performers, and innovators. Unlock
their expertise and the impact could be dramatic. T (...)
Excerpt related to
direct marketing agencies:
... tools and a seamless, direct connection to ... social communication
with marketing communication and ... global corporations and government agencies,
including General ...
Published:
2010-08-17