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Abstract:
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute
to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove
their value to the organization. Learn about cust (...)
Excerpt related to
email marketing management:
... Learn about customer relationship management (CRM) applications that can help align
your organization to increase marketing success. ...
Published:
2010-09-01
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Abstract:
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe
it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly
communicating your inspiring message, and using th (...)
Excerpt related to
email marketing management:
The Art and Science of E-mail Marketing. Source ... effectiveness. Believe it or not, e-mail
marketing is not only an art, but a science as well. ...
Published:
2010-03-11
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Abstract:
How does your company approach direct mail? Do you just randomly send the same package to everyone on your list, without
regard for past behavior or purchase models? Probably not—so why is it that when it comes to e-mail marketing, many
companies apply an entirely different standard? Don’t waste (...)
Excerpt related to
email marketing management:
... models? Probably not—so why is it that when it comes to e-mail marketing, many companies
apply an entirely different standard? ...
Published:
2010-03-11
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Abstract:
Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty
of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing,
black-listing … In order to increase yo (...)
Excerpt related to
email marketing management:
E-mail Marketing vs. Spam: A 10-round Smack-down. ... Download <strong>E-mail Marketing
vs. Spam: A 10-round Smack-down</strong>. Comments: ...
Published:
2010-03-11
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Abstract:
According to Web services provider IronPort, over 92 billion spam messages are sent around the world daily. While it may
seem like an uphill battle, several strategies are available that can help. To combat these threats, many organizations are
implementing new technologies to secure their inboxes by blo (...)
Excerpt related to
email marketing management:
The Essential E-mail Marketing Deliverability Guide. ... Download <strong>The Essential
E-mail Marketing Deliverability Guide</strong>. Comments: ...
Published:
2010-03-11
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Abstract:
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and
in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and
reveals some of the ways that publishers are embracing newe (...)
Excerpt related to
email marketing management:
Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward. Source: AudienceScience, Inc.
Document Type: White Paper ...
Published:
2011-10-27
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Abstract:
Design can be your next asset to manage.Read the striking new approach to E-mail marketing.Free download. In an unpredictable
economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even
shorter time frames. E-mail marketing has many advantages (...)
Excerpt related to
email marketing management:
... Design Can Be Your Next Asset to Manage: E-mail Marketing Email Marketing
is also known as : E Marketing, Email Marketer, E-Mail Marketing, Bulk
E-Mail, E Blast ...
Published:
2010-03-11
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Abstract:
Many marketers are continuing to improve subscriber engagement levels in their e-mail campaigns. But sending more e-mail
doesn’t necessarily drive more revenue in the long run. Sending more relevant e-mail does. Learn about nine key strategies
for e-mail marketing success, including best practices for (...)
Excerpt related to
email marketing management:
... Learn about nine key strategies for e-mail marketing success, including best practices
for reactivation techniques, automatic message-based e-mail, and the all ...
Published:
2010-03-11
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Abstract:
E-mail Response Management. Download Free IT Research Guides on E-mail Response Management. E-mail inquiries for the customer
service sector are expected to explode from 2.9 billion messages in 2005, to 7.2 billion by 2010. This means that a company’s
online relationship with customers will be increasin (...)
Excerpt related to
email marketing management:
E-mail Response Management. Download Free IT Research Guides on E-mail Response Management. E-mail inquiries for the customer
service sector are ex...
Published:
2010-03-11
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Abstract:
E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this
power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response,
low cost marketing technique by learning the characteri (...)
Excerpt related to
email marketing management:
... full advantage of this high-response, low cost marketing technique by learning the characteristics
of this unique medium through proper management to generate ...
Published:
2010-03-11
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Abstract:
Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in
the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies
and tactics are most effective to ensure that th (...)
Excerpt related to
email marketing management:
Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing. Source: RightNow Technologies. Document
Type: White Paper Description ...
Published:
2010-03-11
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Abstract:
Data Quality: a Survival Guide for Marketing. Find Free Blueprint and Other Solutions to Define Your Project In Relation To
Data Quality. The success of direct marketing, measured in terms of qualified leads that generate sales, depends on accurately
identifying prospects. Ensuring data accuracy and data (...)
Excerpt related to
email marketing management:
Data Quality: a Survival Guide for Marketing. Find Free Blueprint and Other Solutions to Define Your Project In Relation To
Data Quality. The succe...
Published:
2010-03-11
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Abstract:
Rules-based Marketing: Helping Companies Transform Leads into Sales. Reports and Other Package to Use In Your Complex System
and for Helping Companies Transform Leads into Sales. For years, small to medium businesses have envied the powerful marketing
campaigns of their larger counterparts. But today, big (...)
Excerpt related to
email marketing management:
Rules-based Marketing: Helping Companies Transform Leads into Sales. Reports and Other Package to Use In Your Complex System
and for Helping Compan...
Published:
2010-03-11
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Abstract:
No matter how well an enterprise implements a CRM, ERP, SCM, Business Intelligence, or Data Warehouse project, poor data
quality can destroy its utility and cost real dollars. (...)
Excerpt related to
email marketing management:
No matter how well an enterprise implements a CRM, ERP, SCM, Business Intelligence, or Data Warehouse project, poor data quality
can destroy its u...
Published:
2002-10-17
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Abstract:
In 2003, marketing strategies firm Piranha Marketing was rapidly growing to meet the needs of its expanding customer base.
The company wanted to find a way to manage its disparate customer relationship management (CRM) software packages while continuing
to increase its customer base for all services. Fin (...)
Excerpt related to
email marketing management:
... Study Description: In 2003, marketing strategies firm Piranha Marketing
was rapidly ... way to manage its disparate customer relationship management (CRM) software
...
Published:
2010-03-11
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Abstract:
In direct correlation to the success of Internet based Permission email, advertising dollars are starting to be redirected
from standard advertising companies such as DoubleClick and put to use in the Permission email area. (...)
Excerpt related to
email marketing management:
... relationship with yesmail.com (Nasdaq:YESM), the leading outsourcer of permission email
technologies and services for permission-based email marketing. ...
Published:
2000-02-02
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Abstract:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio,
and Prime Response no longer exist. Amongst the few (...)
Excerpt related to
email marketing management:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of indepe...
Published:
2004-05-06
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Abstract:
10 Principles for Knowledge Management Success. Search for Software and Other Documents for Your Project and Knowledge Management
Success. Knowledge management (KM) can mean different things to an organization depending upon the nature of the initiative.
KM is not a technology or set of methodologies, but (...)
Excerpt related to
email marketing management:
10 Principles for Knowledge Management Success. Search for Software and Other Documents for Your Project and Knowledge Management
Success. Knowledg...
Published:
2010-03-11
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Abstract:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the Value of CRM. All organizations, across all industries, have one thing in common—a deluge of customer
data idling somewhere waiting to be monetized. Most like (...)
Excerpt related to
email marketing management:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the V...
Published:
2010-03-11
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Abstract:
Your Challenge: Get Decision Makers' Approval for a Total Customer Relationship Management. Specific, Measurable, Achievable,
Relevant and Time-Bound. Small to medium businesses (SMB) want to stay competitive, increase revenue, and remain profitable
at the same time. This can be a challenge. Whether compa (...)
Excerpt related to
email marketing management:
Your Challenge: Get Decision Makers' Approval for a Total Customer Relationship Management. Specific, Measurable, Achievable,
Relevant and Time-Bou...
Published:
2010-03-11