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Abstract: Over the past few years, many
marketing departments have been involved in selecting and deploying analytical solutions, building
marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the
marketing process or manage
marketing assets and resources. Find out about how operational
marketing applications can help you achieve more substantial benefits.
PubDate: 3/2/2009 8:29:00 AM
Abstract: What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.
Abstract: When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.
Abstract: To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.
Abstract: For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.
Abstract: Small and midsized companies may need help configuring Google Analytics installations to aid their clients in the real estate, vacation rental, and resort markets—and to measure and enhance the effectiveness of their online marketing programs. If you’re tired of being kept in the dark about the effectiveness of your Internet marketing programs, then it might be time to implement a comprehensive Google Analytics program.
Abstract: Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.
Abstract: Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.
Abstract: You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific person or group of people are looking for and responding to their needs or desires. Learn how to use analytics to focus your marketing efforts, for more effective and efficient results.
Abstract: Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.
Abstract: The benefits of implementing a manufacturing system are well known and well documented, but there are many factors to consider when selecting a system. Companies seeking to automate their manufacturing systems, wanting to upgrade entry-level software, or seeking new technology need to ask themselves serious questions to determine if and what type of enterprise resource planning (ERP) system to get. Learn how to assess if you need a new ERP system for your process manufacturing environment.
Abstract: Have you come to the conclusion that your company needs a supply chain planning system? Do you need to provide management and other key decision makers with reasons why you need a supply chain planning system? One way that a supply chain planning system can help you is by enforcing best practices and processes. Get more details on this and 10 other reasons why you should implement a supply chain system that works for you.
Abstract: As time passes, enterprise resource planning (ERP) systems drift further and further into misalignment with enterprise goals, strategies, and tactics. Eventually your legacy ERP system begins to interfere with your company’s ability to operate efficiently. Examine ERP evaluation criteria and techniques, and equip yourself with the tools and knowledge you need to measure your current ERP system’s effectiveness.
Abstract: Relationship marketing is about understanding customers’ needs and building a marketing strategy around them. The nurturing process helps businesses define the process of generating better leads through a clear set of principles, tactics, and related metrics for attracting new customers. Enterprise marketing management (EMM) has also emerged as part of this process, and is critical for marketing consistency and discipline.
Abstract: Los negocios basados en proyectos, como las empresas de fabricación por modos mixtos, controlan y gestionan todo el ciclo de vida de cada contrato: desde el presupuesto, diseño, suministro, instalación, documentación, y a menudo, el mantenimiento del producto final. Todas ellas necesitan reciclar sus conocimientos para reducir el riesgo en el proceso de elaboración de sus ofertas, mejorar el servicio de atención al cliente y obtener una rentabilidad operativa optima para cada proyecto.
Abstract: In the white paper six success factors for a best-run
marketing organization, you'll learn that in order to build a successful
marketing operation ...
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Abstract: There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.
Abstract: Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.
Abstract: The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.