-
Abstract:
Adonix marks its strategy with two catchwords: "growth" and "independence". It has carefully assessed and added acquisitions
to broaden Adonix X3 suite's functional scope, licenses and services; and continues nurture internal development with its
own resources. (...)
Excerpt related to
go to market strategy:
Adonix marks its strategy with two catchwords: "growth" and "independence". It has carefully assessed
and added acquisitions to broaden Adonix X3 ...
Published:
2005-09-20
-
Abstract:
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it
may be the architect of its own downfall—and Microsoft is poised to take advantage. But will you profit from the Salesforce.com-versus-Microsoft
war? (...)
Excerpt related to
go to market strategy:
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it
may be the architect of ...
Published:
2008-10-13
-
Abstract:
Joining our growing list of vendors willing to provide their opinions and commentary on our thought-provoking questions on
market trends, SYSPRO takes part in our ongoing question-and-answer series, where the vendor responds from the viewpoint of
a mid-market veteran. (...)
Excerpt related to
go to market strategy:
Joining our growing list of vendors willing to provide their opinions and commentary on our thought-provoking questions on
market trends, SYSPRO t...
Published:
2008-12-31
-
Abstract:
Deltek's founders have managed the company with great success by expanding client focus into the commercial sector during
the late 1980s. In 1991, Deltek began to configure its software for larger customers. Since 2001, a key growth strategy for
Deltek has been providing additional front-office software (...)
Excerpt related to
go to market strategy:
Deltek's founders have managed the company with great success by expanding client focus into the commercial sector during
the late 1980s. In 1991,...
Published:
2004-01-09
-
Abstract:
With Best having already captured a lion's share of the market estimated to consist of several millions of small enterprises
or ~$14 billion in revenue opportunity, and continuing to capture new customers, the likes of MBS will likely have their work
cut out for them despite their recently unveiled sound (...)
Excerpt related to
go to market strategy:
With Best having already captured a lion's share of the market estimated to consist of several millions of small enterprises
or ~$14 billion in re...
Published:
2003-07-26
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Abstract:
Small enterprises, like their bigger brethren, need some differentiation means in the market, and that will not be achieved
by implementing a cut-and-dried business solution in a "cookie cutter", "me too" deployment approach (...)
Excerpt related to
go to market strategy:
Small enterprises, like their bigger brethren, need some differentiation means in the market, and that will not be achieved
by implementing a cut-...
Published:
2004-04-19
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Abstract:
Mid-market and the SMB segment are the next frontiers and a promised land for all the enterprise vendors, small and large
alike.Still, the willingness of smaller IT departments to go for more sophisticated technology beyond the all-too-common dispersed
islands of information on Excel spreadsheets, Access (...)
Excerpt related to
go to market strategy:
Mid-market and the SMB segment are the next frontiers and a promised land for all the enterprise vendors, small and large
alike.Still, the willing...
Published:
2003-06-07
-
Abstract:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Excerpt related to
go to market strategy:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Published:
2006-01-05
-
Abstract:
Although Ross Systems today is merely a shadow of a once solid profitable vendor, its embattled management deserves accolades
for tenacity and pulling off a third consecutive profitable quarter, thereby remaining in the race. (...)
Excerpt related to
go to market strategy:
Although Ross Systems today is merely a shadow of a once solid profitable vendor, its embattled management deserves accolades
for tenacity and pul...
Published:
2001-10-23
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Abstract:
Failing to ask "so what?" of a positioning statement can mean losing an opportunity to communicate what is really important
to the target market, and to gain some credibility. (...)
Excerpt related to
go to market strategy:
Failing to ask "so what?" of a positioning statement can mean losing an opportunity to communicate what is really
important to the target market, ...
Published:
2006-02-17
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Abstract:
Best Software's top objective is to encourage customers to stay with the company for the life of their business. (...)
Excerpt related to
go to market strategy:
Best Software's top objective is to encourage customers to stay with the company for the life of their business.
Published:
2002-12-19
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Abstract:
Last minute discounting has become so prevalent that many companies have come to depend on it as their default sales strategy.
Employing a go-to-market strategy of being the lowest cost provider is one thing, but dramatic, tactical discounting on every
deal will erode your company's margins and leave you (...)
Excerpt related to
go to market strategy:
Last minute discounting has become so prevalent that many companies have come to depend on it as their default sales strategy.
Employing a go-to-m...
Published:
2004-06-14
-
Abstract:
Andersen Consulting has had a running battle with Arthur Andersen and Andersen Worldwide over Arthur Andersen's encroachment
on the management and technology consulting firm's space. The win on August 7 releases Andersen Consulting from all its obligations,
turning it into an independent company, with th (...)
Excerpt related to
go to market strategy:
Andersen Consulting has had a running battle with Arthur Andersen and Andersen Worldwide over Arthur Andersen's encroachment
on the management and...
Published:
2000-08-31
-
Abstract:
Adonix often comes ahead of larger global players in terms of functional fit, pricing, and understanding of the local requirements
in the distribution area. (...)
Excerpt related to
go to market strategy:
Adonix often comes ahead of larger global players in terms of functional fit, pricing, and understanding of the local requirements
in the distribu...
Published:
2002-03-13
-
Abstract:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays have and are becoming more experienced, and are serious competitors to the more traditional strategists.
DBSP strategists take over where the traditional consult (...)
Excerpt related to
go to market strategy:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays ha...
Published:
2000-10-03
-
Abstract:
Amdocs recently announced a complete revamp of its marketing philosophy and its offering to its customers, which it believes
to be the most important shift since the company's initial public offering in 1998. (...)
Excerpt related to
go to market strategy:
Amdocs recently announced a complete revamp of its marketing philosophy and its offering to its customers, which it believes
to be the most import...
Published:
2005-08-04
-
Abstract:
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it
may be the architect of its own downfall—and Microsoft is poised to take advantage. But will you profit from the Salesforce.com-versus-Microsoft
war? (...)
Excerpt related to
go to market strategy:
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it
may be the architect of ...
Published:
2008-10-13
-
Abstract:
On April 19, SAP announced upbeat results for Q1 2001, contradicting thereby the current market malaise. However, flat currency
adjusted license revenue in the US and expected cascading economic slowdown from the US to other markets, may feel like a
cutthroat competition, a loss of market share and the f (...)
Excerpt related to
go to market strategy:
On April 19, SAP announced upbeat results for Q1 2001, contradicting thereby the current market malaise. However, flat currency
adjusted license r...
Published:
2001-05-17
-
Abstract:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases
profitability. (...)
Excerpt related to
go to market strategy:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need...
Published:
2005-08-03
-
Abstract:
With Best having already captured a lion's share of the market estimated to consist of several millions of small enterprises
or ~$14 billion in revenue opportunity, and continuing to capture new customers, the likes of MBS will likely have their work
cut out for them despite their recently unveiled sound (...)
Excerpt related to
go to market strategy:
With Best having already captured a lion's share of the market estimated to consist of several millions of small enterprises
or ~$14 billion in re...
Published:
2003-07-26