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Abstract:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the Value of CRM. All organizations, across all industries, have one thing in common—a deluge of customer
data idling somewhere waiting to be monetized. Most like (...)
Excerpt related to
loyalty marketing solutions:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the V...
Published:
2010-03-11
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Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
loyalty marketing solutions:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
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Abstract:
Collaboration between Amdocs and SAS, if truly committed to by both, should make it possible to collect and analyze information
stored in these Amdocs' systems, and deliver the conclusions and recommendations to the operator's decision-makers in the
form of graphs and practical reports. (...)
Excerpt related to
loyalty marketing solutions:
Collaboration between Amdocs and SAS, if truly committed to by both, should make it possible to collect and analyze information
stored in these Am...
Published:
2005-08-05
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Abstract:
CRM: a Business Imperative during the Economic Downturn. Download the newest Reports for CRM. The economic downturn means
that businesses must capitalize on every opportunity to gain revenue. With the right customer relationship management (CRM)
solution, you can protect current revenue streams and uneart (...)
Excerpt related to
loyalty marketing solutions:
CRM: a Business Imperative during the Economic Downturn. Download the newest Reports for CRM. The economic downturn means
that businesses must capi...
Published:
2010-03-11
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Abstract:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases
profitability. (...)
Excerpt related to
loyalty marketing solutions:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need...
Published:
2005-08-03
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Abstract:
As companies try to escape the effects of the 2009 recession, a barrier to business growth is maintaining profitable long-term
relationships with customers. This Aberdeen Analyst Insight explores how top-performing companies are capturing, integrating,
managing, measuring, and acting on customer data thr (...)
Excerpt related to
loyalty marketing solutions:
Best-in-class Marketers Drive Enhanced Customer Loyalty. ... Download <strong>Best-in-
class Marketers Drive Enhanced Customer Loyalty</strong>. Comments: ...
Published:
2010-09-01
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Abstract:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio,
and Prime Response no longer exist. Amongst the few (...)
Excerpt related to
loyalty marketing solutions:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of indepe...
Published:
2004-05-06
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Abstract:
While the existing loyal client base remains MAPICS’ greatest trump for retaining its solid financial position, the company
will have to figure out how to be more effective in selling beyond the existing base for the long-term success in the market. (...)
Excerpt related to
loyalty marketing solutions:
While the existing loyal client base remains MAPICS’ greatest trump for retaining its solid financial position, the company
will have to figure ou...
Published:
2001-05-24
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Abstract:
Business Agility for Communication Services Providers: a Few Simple Steps are a Great Way to Start. Download Free Technology
Study White Papers In Relation to Business Agility for Communication Services Providers. In today’s market, customers have
no patience for companies that let their size and comple (...)
Excerpt related to
loyalty marketing solutions:
Business Agility for Communication Services Providers: a Few Simple Steps are a Great Way to Start. Download Free Technology
Study White Papers In ...
Published:
2010-03-11
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Abstract:
Rules-based Marketing: Helping Companies Transform Leads into Sales. Reports and Other Package to Use In Your Complex System
and for Helping Companies Transform Leads into Sales. For years, small to medium businesses have envied the powerful marketing
campaigns of their larger counterparts. But today, big (...)
Excerpt related to
loyalty marketing solutions:
Rules-based Marketing: Helping Companies Transform Leads into Sales. Reports and Other Package to Use In Your Complex System
and for Helping Compan...
Published:
2010-03-11
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Abstract:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building
alliances in order to gain market share and il (...)
Excerpt related to
loyalty marketing solutions:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing...
Published:
2005-08-17
-
Abstract:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio,
and Prime Response no longer exist. Amongst the few (...)
Excerpt related to
loyalty marketing solutions:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of indepe...
Published:
2004-05-06
-
Abstract:
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about
the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice
activated technologies, may be able to narrow this gap. (...)
Excerpt related to
loyalty marketing solutions:
... by a signal from my "loyalty tag" could ... Ms. Reed was
previously Director, Logistics Solutions for Sterling ... General Manager, Sales and Marketing
for Premier ...
Published:
2006-02-23
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Excerpt related to
loyalty marketing solutions:
... revenue opportunities and improve customer loyalty. ... and productivity
of sales, marketing, and service ... These solutions can help organizations
optimize their ...
Published:
2010-01-22
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Abstract:
Rapid convergence of communications, media and entertainment (CME) is driving telecom, cable, and content executives to seek
more creative means to garner long-term customer relationships. But how does one go from lofty goal to measurable results?
Customer value enhancement (CVE) is a predictive approach (...)
Excerpt related to
loyalty marketing solutions:
Customer Value Enhancement: Linking Strategy and Operations for Better Loyalty and Margins. Source: SAP.
Document Type: White Paper ...
Published:
2010-09-01
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Abstract:
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand
value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing
campaigns that convert consumer information into (...)
Excerpt related to
loyalty marketing solutions:
... brands. Brand marketing managers seek to create and develop brand value by converting
consumer insights into consumer loyalty. How ...
Published:
2010-03-11
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Abstract:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby the ability to manage marketing campaigns and track individual customer's interactions across online and off-line
channels, one is to wait and see how quickly a (...)
Excerpt related to
loyalty marketing solutions:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby t...
Published:
2002-01-25
-
Excerpt related to
loyalty marketing solutions:
... offering more industry-specific solutions by incorporating ... transactions
as well as marketing preferences, which ... Loyalty program members themselves
should be ...
Published:
2010-02-04
-
Abstract:
Collaboration between Amdocs and SAS, if truly committed to by both, should make it possible to collect and analyze information
stored in these Amdocs' systems, and deliver the conclusions and recommendations to the operator's decision-makers in the
form of graphs and practical reports. (...)
Excerpt related to
loyalty marketing solutions:
Collaboration between Amdocs and SAS, if truly committed to by both, should make it possible to collect and analyze information
stored in these Am...
Published:
2005-08-05
-
Abstract:
Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis. Find Free Strategy and Other Solutions
to Define Your Acquisition In Relation To Brand Value and Supply Chain. Any corporate executive can tell you that a strong
brand can help achieve price premiums, promote customer (...)
Excerpt related to
loyalty marketing solutions:
Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis. Find Free Strategy and Other Solutions
to Define Your Acqui...
Published:
2010-03-11