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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing plan layout


CRM Application Users Are Key to Project Success
For a customer relationship management implementation to be successful, consulting firms, vendors, and users must pay attention to user training and change

marketing plan layout  intelligence; through that intelligence, marketing teams can plan the sort of relationship customers expect; the plan guides CSRs through the relationship with the customer; and so on. Figure1. CRM value chain Data integrity starts from data collection and leads all other steps back to the relationship with the customer. Let's not always blame the system as the cause for errors and dissatisfaction. What is basically the main goal when deciding to invest in a packaged software suite? Productivity

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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The Art, Science & Software Behind (Optimal) Retail Pricing - Part 4


Part 1 of this blog post series expanded on some of TEC’s earlier articles about companies’ need for better pricing management and optimization practices. This series, which focuses on the complexity of pricing and promotions in retailing, was inspired by JDA Software’s recent “edu-nouncement” on leading retailers consumer-centric pricing and promotions strategies and by Revionics’ recent (and

marketing plan layout  assortment optimization. For retail marketing teams, the vendor supports the advertising and marketing execution process--including  flyer (pamphlet)  design and layout, proofing, in-store signage creation, electronic flyer creation (Web-based flyers), and one-to-one electronic advertising. Deal management for retailers as they receive, negotiate, and execute promotional offers (vendor funds) from and/or with their vendor partners. DemandTec’s vision for the retail and consumer products industries it Read More

Intranets: A World of Possibilities


An intranet precisely built can thoroughly simplify work processes and provide a repository of all internal, electronic data. It empowers employees and reduces the waste that paper-based documents create

marketing plan layout  process Store sales and marketing materials Provide an online platform for product demonstrations, training, and sales presentations Maintain a central repository for product information Disseminate sales goals and performance data Sustain a sales contact management system Provide news groups and online conferences for geographically dispersed sales people and branch managers Publish a variety of schedules and calendars Help generate customer profitability information Store all human resources documents, Read More

Glossary of Enterprise Applications Terminology Part One: Accounts Payable Through Internet


As enterprise applications systems developed over time, a continuous stream of new terminology surfaced. This is a glossary of those terms.

marketing plan layout  and proposal management, and marketing encyclopedias. Some systems extend functions to include complex pricing, promotions, commission plans, team selling, and campaign management. Enterprise-level solutions installed at large companies with hundreds or even thousands of users have capabilities for call center and help desks; field service; forecasting; and analysis. Database through Internet database : A data processing file-management approach designed to establish the independence of computer programs Read More

Acumatica Unleashing Its Cloud ERP Potential


Acumatica held its Partner Summit recently, and TEC used the occasion to check in with this growing cloud-based ERP vendor. The list of cloud ERP vendors is growing, and Acumatica is staking its ambitious claim with a rapidly growing channel, a continuing stream of product development, and a strong focus on marketing and execution for the coming year. 2013 has been quite a year for Acumatica, with

marketing plan layout  a strong focus on marketing and execution for the coming year. 2013 has been quite a year for Acumatica, with a headquarters move to the Seattle area (December 2012), 50 new channel partners, and projected revenue growth of 300% for 2013 (to provide some context, Acumatica is about 5 years old and currently has 90 employees). With so many changes for the company in recent months, and lofty goals (company revenue of $1 billion in 10 years, generating $5 billion in revenue for channel partners), Yury Read More

Technology Sales Leads (TSL Marketing)


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

marketing plan layout  Sales Leads (TSL Marketing) Read More

4 Ways Sales and Marketing Should Use Training to Drive Revenue


This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

marketing plan layout  Ways Sales and Marketing Should Use Training to Drive Revenue This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals. Read More

ADP Releases Tool to Assess Employees' Retirement Plan Success


The HR, payroll, and benefits administration services company Automatic Data Processing, simply known as ADP, introduced ADP Plan Health Review. The application is meant to help ADP Retirement Services clients measure the retirement readiness of their employees. By using the Plan Health Review tool, sponsors may reveal the retirement readiness of their employees, as well as identify employee

marketing plan layout  Releases Tool to Assess Employees' Retirement Plan Success The HR, payroll, and benefits administration services company Automatic Data Processing, simply known as ADP,  introduced ADP Plan Health Review . The application is meant to help ADP Retirement Services clients measure the retirement readiness of their employees. By using the Plan Health Review tool, sponsors may reveal the retirement readiness of their employees, as well as identify employee groups that require assistance with their Read More

GSI Commerce E-commerce and Interactive Marketing Services


PDG Group Model 821

marketing plan layout  Commerce E-commerce and Interactive Marketing Services PDG Group Model 821 Read More

Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics


By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

marketing plan layout  Analyze, and Manage: Optimizing Marketing Results with Business Analytics By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and Read More

Kentico Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report


Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management and Collaboration Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

marketing plan layout  Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management and Collaboration Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, Read More

Real-life Examples of Killer App Marketing


Over the next decade, websites will diminish in importance and the webosphere will transform into an “app-o-sphere.” People will experience brands in a unified and interactive way regardless of what device they use. Learn about the four pillars of app marketing—acquisition campaigns, push messaging, in-app messaging, and cross-channel synchronization—and how to create killer app marketing campaigns.

marketing plan layout  Examples of Killer App Marketing Over the next decade, websites will diminish in importance and the webosphere will transform into an “app-o-sphere.” People will experience brands in a unified and interactive way regardless of what device they use. Learn about the four pillars of app marketing—acquisition campaigns, push messaging, in-app messaging, and cross-channel synchronization—and how to create killer app marketing campaigns. Read More

IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

marketing plan layout  Marketing Performance Analytics The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?” Read More

Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

marketing plan layout  . While the upbeat marketing management software vendor Unica ( www.unicacorp.com ) was initially marked as a very likely buyer of Xchange, the vendor, however, slightly surprisingly elected not to make a bid for the Xchange's assets. Rather, Unica has since announced a migration plan from Xchange's solutions to its Affinium platform, given it has already migrated approximately 15 percent of Xchange's customer base to Affinium, and the vendor touts that regardless of which company has taken ultimate Read More

Five Keys to Marketing Analytics Excellence


Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and ultimately maximizing the cross-business influence of every dollar you spend. You can accomplish these things through a customer intelligence platform that aligns the customer journey with your marketing systems and processes.

marketing plan layout  Keys to Marketing Analytics Excellence Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and ultimately maximizing the cross-business influence of every dollar you spend. You can accomplish these things through a customer intelligence platform that aligns the customer journey with your marketing systems and processes. Read More