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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing plan layout


CRM Application Users Are Key to Project Success
For a customer relationship management implementation to be successful, consulting firms, vendors, and users must pay attention to user training and change

marketing plan layout  intelligence; through that intelligence, marketing teams can plan the sort of relationship customers expect; the plan guides CSRs through the relationship with the customer; and so on. Figure1. CRM value chain Data integrity starts from data collection and leads all other steps back to the relationship with the customer. Let's not always blame the system as the cause for errors and dissatisfaction. What is basically the main goal when deciding to invest in a packaged software suite? Productivity

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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The Art, Science & Software Behind (Optimal) Retail Pricing - Part 4


Part 1 of this blog post series expanded on some of TEC’s earlier articles about companies’ need for better pricing management and optimization practices. This series, which focuses on the complexity of pricing and promotions in retailing, was inspired by JDA Software’s recent “edu-nouncement” on leading retailers consumer-centric pricing and promotions strategies and by Revionics’ recent (and

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Acumatica Unleashing Its Cloud ERP Potential


Acumatica held its Partner Summit recently, and TEC used the occasion to check in with this growing cloud-based ERP vendor. The list of cloud ERP vendors is growing, and Acumatica is staking its ambitious claim with a rapidly growing channel, a continuing stream of product development, and a strong focus on marketing and execution for the coming year. 2013 has been quite a year for Acumatica, with

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Glossary of Enterprise Applications Terminology Part One: Accounts Payable Through Internet


As enterprise applications systems developed over time, a continuous stream of new terminology surfaced. This is a glossary of those terms.

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Begin at the End: A Good Lean Strategy Starts with Defining Your Ultimate Goal


You know the statistics—lean can shorten your lead times, reduce inventories, cut operating costs, free up resources, and more. But countless surveys have confirmed that most lean initiatives fail to deliver expected and needed results. Why? Are successes confined to a restricted list of industry sectors? Are only "lean experts" capable of leading an organization through a successful implementation?

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NetSuite Buys Bronto, Provides Retailers with CRM Software with Marketing Automation


NetSuite acquired Bronto Software and will now be able to complement its cloud-based customer relationship management (CRM) offering with marketing automation capabilities. In his article, TEC's P.J. Jakovljevic looks at how merchants can use the software to provide their customers with a unified buying experience across all digital channels.

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Oracle Adds Compendium to Oracle Eloqua Marketing Cloud


Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top

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Enterprise Marketing Management (EMM) RFI/RFP Template


Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support

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Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now


In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to achieve sales goals.

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IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

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Turn the Social Data Flood into Solid Marketing Decisions


Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

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