-
Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
marketing planning strategic:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
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Abstract:
SSA Global seems to be doing some proper thinking while continuing to acquire new software companies. Recent unification
of its broadening collection of supply chain management (SCM) solutions under the SSA SCM brand and formation of a specialized
Strategic Solutions division--which also includes other e (...)
Excerpt related to
marketing planning strategic:
SSA Global seems to be doing some proper thinking while continuing to acquire new software companies. Recent unification of
its broadening collect...
Published:
2004-09-15
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Abstract:
SCM vendors are adding best of breed solutions to ERP product suites and are aggressively marketing this new functionality.
The SCM market has been growing so strongly that where SCM was once viewed as a means to gain competitive advantage, companies
now see it as a necessary extension of an ERP system, (...)
Excerpt related to
marketing planning strategic:
SCM vendors are adding best of breed solutions to ERP product suites and are aggressively marketing this new functionality.
The SCM market has be...
Published:
2003-04-04
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Abstract:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have been key for SAS to further entrench itself in the market. (...)
Excerpt related to
marketing planning strategic:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have...
Published:
2005-08-11
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Abstract:
Strategic sourcing involves ongoing relationships, which creates the opportunity for mutually beneficial collaboration between
the buyer and the suppliers. This can result in improved profitability throughout the entire supply chain and add value to
the final product or service. (...)
Excerpt related to
marketing planning strategic:
Strategic sourcing involves ongoing relationships, which creates the opportunity for mutually beneficial collaboration between
the buyer and the s...
Published:
2008-11-17
-
Abstract:
At sites where both planning and execution modules are stand-alone implementations, neither deliver enough benefit because
there are almost always manual connections and processes between these two crucial supply chain management (SCM) areas. Yet,
planning and execution in the supply chain are slowly but (...)
Excerpt related to
marketing planning strategic:
At sites where both planning and execution modules are stand-alone implementations, neither deliver enough benefit because
there are almost always...
Published:
2004-06-16
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Abstract:
If good partnerships seem to be a rarity, true and lasting relationships that benefit both parties are downright unique.
How to avoid a Barney relationship and create a partnership that really works! (...)
Excerpt related to
marketing planning strategic:
If good partnerships seem to be a rarity, true and lasting relationships that benefit both parties are downright unique. How
to avoid a Barney rel...
Published:
2005-12-23
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Abstract:
Webplan appears to be ahead of the pack in applications for concurrently optimizing demand, order promise, and inventory
management, taking constraints into consideration. Yet, in many markets, Webplan is far from a household name. (...)
Excerpt related to
marketing planning strategic:
Webplan appears to be ahead of the pack in applications for concurrently optimizing demand, order promise, and inventory management,
taking constr...
Published:
2004-07-03
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Abstract:
According to the early signs, it appears that key elements of Webplan's business plan are producing results with dividends.
These elements involve positioning itself as a response management player with new pricing and packaging that provides an
aggressive entry point and fixed priced, fixed duration imp (...)
Excerpt related to
marketing planning strategic:
According to the early signs, it appears that key elements of Webplan's business plan are producing results with dividends.
These elements involve...
Published:
2004-06-30
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Abstract:
When it comes to touting 200 product enhancements, what J.D. Edwards is saying is that ease of integration is important
to mid-market companies because they have less flexibility for trial and error. J.D. Edwards's CRM implementation success
through its existing customer base will testify to the reliabi (...)
Excerpt related to
marketing planning strategic:
When it comes to touting 200 product enhancements, what JD Edwards is saying is that ease of integration is important to mid-market
companies b...
Published:
2003-04-01
-
Abstract:
Despite impressive product depth and breadth (for instance, customer relationship management [CRM], workflow, traceability,
and quality management are provided natively), Strategic Systems International (SSI) has longstanding partnerships with several
best-of-breed specialists. (...)
Excerpt related to
marketing planning strategic:
Despite impressive product depth and breadth (for instance, customer relationship management [CRM], workflow, traceability,
and quality management...
Published:
2006-07-27
-
Abstract:
3 Key Success Strategies for Insurance, Banks, and Financial Services. Download Free IT Guide on Strategies for Insurance,
Banks, and Financial Services. Financial services organizations are always looking for ways to improve business processes
to implement tighter control—and improve the bottom lin (...)
Excerpt related to
marketing planning strategic:
3 Key Success Strategies for Insurance, Banks, and Financial Services. Download Free IT Guide on Strategies for Insurance,
Banks, and Financial Ser...
Published:
2010-03-11
-
Abstract:
On May 2, SAP AG, the leading provider of enterprise software applications, announced a strategic alliance with Nortel Networks
to develop and integrate industry-specific CRM solutions. (...)
Excerpt related to
marketing planning strategic:
On May 2, SAP AG, the leading provider of enterprise software applications, announced a strategic alliance with Nortel Networks
to develop and int...
Published:
2000-05-31
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Abstract:
On October 4, Computer Associates International, Inc. (CA), Baan Japan, and EXE Inc. announced a strategic alliance designed
to enable Japanese companies to create total solutions for the rapidly growing supply chain management (SCM) field. The companies
will jointly market the new solutions, which will (...)
Excerpt related to
marketing planning strategic:
On October 4, Computer Associates International, Inc. (CA), Baan Japan, and EXE Inc. announced a strategic alliance designed
to enable Japanese co...
Published:
1999-10-13
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Abstract:
Mature sales and operations planning (S&OP) is more than a sales forecasting or tactical planning tool. S&OP is a decision-making
mechanism for aligning strategic plans with sales, operational, and financial plans. Download this TEC executive brief for
pointers on selecting an S&OP system, information ab (...)
Excerpt related to
marketing planning strategic:
... operations planning (S&OP) is more than a sales forecasting or tactical planning
tool. S&OP is a decision-making mechanism for aligning strategic plans with ...
Published:
2010-09-08
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Abstract:
While significant new product deliveries have happened under the company’s own steam, J.D. Edwards has not departed from
its traditional policy of congenial partnering with other prominent software providers. (...)
Excerpt related to
marketing planning strategic:
While significant new product deliveries have happened under the company’s own steam, JD Edwards has not departed from its
traditional policy of...
Published:
2002-10-03
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Abstract:
Lawson is sticking to its focus on selected vertical markets, but going forward the tenets of that focus will likely be more
finely tuned. Namely, the vendor has lately accelerated development, in part through a number of appetizing acquisitions,
of its traditional vertical functionality to ensure contin (...)
Excerpt related to
marketing planning strategic:
Lawson is sticking to its focus on selected vertical markets, but going forward the tenets of that focus will likely be more
finely tuned. Namely,...
Published:
2003-11-07
-
Abstract:
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal
positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become
vehicles that transfer product knowledge to marketing and (...)
Excerpt related to
marketing planning strategic:
... to be involved in the planning and creation of ... And that means your
product marketing managers have ... Abinanti has held strategic marketing
positions with several ...
Published:
2007-02-12
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Abstract:
Deciding that acquisition is the better part of valor, Numetrix cancelled its IPO to combine fortunes with ERP vendor J.
D. Edwards & Company. Though technologically adept in the areas of supply chain planning and optimization, Numetrix has lacked
a successful marketing strategy, a primary factor in its (...)
Excerpt related to
marketing planning strategic:
Deciding that acquisition is the better part of valor, Numetrix cancelled its IPO to combine fortunes with ERP vendor JD Edwards
& Company. Tho...
Published:
1999-09-01
-
Abstract:
All the recent management trends from Continuous Improvement to Business Process Re-engineering have had the same issue we
see with E-Business. They have enterprise-wide implications and tend to become part of the corporate department that started
the initiative. This article recommends a more strategi (...)
Excerpt related to
marketing planning strategic:
... information (CIOs) to customers (CCOs) to technology (CTOs) to marketing (CMOs ...
is going to be established as only an advisory, strategic planning function, then ...
Published:
2003-07-05