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Resumen:
As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle
to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations
are now using a tool called “customer lifetime valu (...)
Extracto del documento de
marketing return on investment:
Leveraging Customer Lifetime Value to Increase Return on Marketing Investment
(ROMI). Source: Customer Chemistry. Document Type: White ...
Publicado en:
2010-03-11
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Resumen:
The recent economic downturn dramatically changed investment habits for mid-market manufacturers—and not for the better.
Nevertheless, some savvy executives have been using the market lull of the economic downturn and stop-and-start recovery to
get their corporate houses in order, stabilizing their pro (...)
Extracto del documento de
marketing return on investment:
The Return of Manufacturing Investment. ... Find out how. Download <strong>The
Return of Manufacturing Investment</strong>. Comments: ...
Publicado en:
2010-11-29
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Resumen:
Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building
marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help
manage the marketing process or manage marketing asset (...)
Extracto del documento de
marketing return on investment:
Building the Business Case for Operational Marketing. ... Find out about how operational
marketing applications can help you achieve more substantial benefits. ...
Publicado en:
2010-03-11
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Resumen:
In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance.
Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed.
Discover 10 hands-on tactics you can start using toda (...)
Extracto del documento de
marketing return on investment:
... But to make your marketing streamlined, automated campaigns need to be ...
start using today to begin improving your revenue and return on investment (ROI)—so ...
Publicado en:
2010-03-11
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Resumen:
Businesses are looking to make technology investments to prepare for growth, but remain cautious in the current economic
climate. One thing is clear: any technology investments must deliver value to the business. Know the 7-step process that enables
organizations to precisely measure the value of any ent (...)
Extracto del documento de
marketing return on investment:
... to precisely measure the value of any enterprise resource planning (ERP) investment
to their operation and estimate the potential return on investment (ROI). ...
Publicado en:
2011-02-10
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Resumen:
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money,
and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process
for positioning. (...)
Extracto del documento de
marketing return on investment:
... Positioning Process Return on Investment (ROI). ...
Your marketing and sales efforts are backed by conviction, enthusiasm, and excitement leading to improved
...
Publicado en:
2005-12-02
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Resumen:
A well-thought out, comprehensive ROI (return on investment) marketing and sales program is becoming a must in today's difficult
business to business (B2B) software market. However, few companies seem to be investing appropriately. The first mistake they
make is to try to keep costs down by attempting to (...)
Extracto del documento de
marketing return on investment:
A well-thought out, comprehensive ROI (return on investment) marketing
and sales program is becoming a must in today's difficult business to busin... ...
Publicado en:
2004-03-30
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Resumen:
In any competitive market, leveraging data to understand a customer s next move is essential. Thus, to achieve an advantage
in customer marketing, companies have invested millions in customer intelligence systems. Despite this investment, many companies
still struggle to increase marketing return on inve (...)
Extracto del documento de
marketing return on investment:
... intelligence systems. Despite this investment, many companies still struggle to increase
marketing return on investment (ROI). This is ...
Publicado en:
2010-03-11
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Resumen:
ROI marketing is just starting to become mainstream. ROI selling is already out there, further advanced in adoption because
of its perceived relevance to the selling process. It won't be long before several B2B software companies position their products
as providing a superior ROI. Read on to find out if (...)
Extracto del documento de
marketing return on investment:
ROI marketing is just starting to become mainstream. ROI selling is already out there, further advanced in adoption because
of its perceived relev...
Publicado en:
2004-06-01
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Resumen:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the Value of CRM. All organizations, across all industries, have one thing in common—a deluge of customer
data idling somewhere waiting to be monetized. Most like (...)
Extracto del documento de
marketing return on investment:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the V...
Publicado en:
2010-03-11
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Resumen:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases
profitability. (...)
Extracto del documento de
marketing return on investment:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need...
Publicado en:
2005-08-03
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Resumen:
Showing value has always been key to greater sales and higher prices. However, the bar has been raised. It’s often no longer
enough to claim value—now the customer has to see, believe, and care about the value. Sales organizations must get their
eyes back on the value ball, with five value-sellin (...)
Extracto del documento de
marketing return on investment:
Value-selling Maturity Model: Key to Sales in Tough Times. Source: ProveIT. Document Type: White Paper Description: Showing
value ...
Publicado en:
2010-03-11
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Resumen:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Extracto del documento de
marketing return on investment:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Publicado en:
2003-06-28
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Resumen:
WebTrends, a leader in Web analytics, needed a way to offer customers reporting and analytical access to the information
generated by its Visitor Intelligence product, which combines off- and online data to provide insight into customers. WebTrends
sought a scalable best-of-breed business intelligence (B (...)
Extracto del documento de
marketing return on investment:
Case Study: WebTrends. Source: Strategy Companion. Document Type: Case Study Description: WebTrends, a leader in Web analytics,
needed ...
Publicado en:
2010-03-11
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Resumen:
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt
customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated
with product and brand marketing. By using a digital asset (...)
Extracto del documento de
marketing return on investment:
... brand marketing. By using a digital asset management (DAM) solution, however, you can
increase productivity and achieve a favorable return on investment (ROI). ...
Publicado en:
2010-03-11
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Resumen:
The Fast-Payback SAP Projects for Saving Money in 2009: Detailed Data for Business Expense Projects. Download IT Comparison
White Papers Related To The Fast-Payback SAP Projects. Companies are under huge pressure to cut all SAP-related costs and
are seeking every opportunity to exploit their huge investme (...)
Extracto del documento de
marketing return on investment:
The Fast-Payback SAP Projects for Saving Money in 2009: Detailed Data for Business Expense Projects. Download IT Comparison
White Papers Related To...
Publicado en:
2010-03-11
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Resumen:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendors benefit. (...)
Extracto del documento de
marketing return on investment:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendor...
Publicado en:
2005-08-12
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Resumen:
Your Challenge: Get Decision Makers' Approval for Enterprise ROI through Sage MAS. Specific, Measurable, Achievable, Relevant
and Time-Bound. The Gantry Group, a strategic advisory and market intelligence firm, conducted interviews with nine companies
that have deployed Sage MAS 90, 200, or 500. While eve (...)
Extracto del documento de
marketing return on investment:
Your Challenge: Get Decision Makers' Approval for Enterprise ROI through Sage MAS. Specific, Measurable, Achievable, Relevant
and Time-Bound. The G...
Publicado en:
2010-03-11
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Resumen:
Less Stock, More Profit: Inventory Optimization. Download Technology Research White Papers In Relation To the Inventory Optimization.
Inventory optimization is the area where most enterprise resource planning (ERP) software implementations get the highest
and fastest return on investment (ROI). However, m (...)
Extracto del documento de
marketing return on investment:
Less Stock, More Profit: Inventory Optimization. Download Technology Research White Papers In Relation To the Inventory Optimization.
Inventory opt...
Publicado en:
2010-03-11
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Resumen:
Chief information officer reporting relationships continue to be distanced from the strategy function. The marketing function
is experiencing this same distancing from strategy. However, the two functions should be on the leading edge of strategy,
rather than the receiving end. (...)
Extracto del documento de
marketing return on investment:
Chief information officer reporting relationships continue to be distanced from the strategy function. The marketing function
is experiencing this...
Publicado en:
2007-07-04