-
Abstract:
Lilly Software’s financial success and double-digit revenue growth during the recent years have been attributable to its
strong offerings and efficient distribution model for its target niche. However, the future is not going to be quite so bright
unless the company overcomes serious challenges. (...)
Excerpt related to
marketing sales software:
Lilly Software’s financial success and double-digit revenue growth during the recent years have been attributable to its strong
offerings and effi...
Published:
2001-02-08
-
Abstract:
As the battle for the mid-market intensifies, each Tier 1 vendor is exhibiting its bag of tricks for small-to-medium enterprises.
While PeopleSoft is refining its fixed-price & time proposition to the upper-end of the mid-market, SAP is trying a twofold
strategy of promulgating its mySAP All-in-One simil (...)
Excerpt related to
marketing sales software:
As the battle for the mid-market intensifies, each Tier 1 vendor is exhibiting its bag of tricks for small-to-medium enterprises.
While PeopleSoft...
Published:
2003-06-06
-
Abstract:
SoftBrands Hospitality business supports the enterprise information management needs of hotels and resorts. SoftBrands' range
of hospitality software products includes the property management systems Medallion and PORTfolio, and RIO, a leisure management
system. (...)
Excerpt related to
marketing sales software:
SoftBrands Hospitality business supports the enterprise information management needs of hotels and resorts. SoftBrands'
range of hospitality softw...
Published:
2006-03-02
-
Abstract:
Major vendors are noting the growing demand for software as a service. However, smaller providers are forging new ground
by offering services for inventory and collaborative planning. (...)
Excerpt related to
marketing sales software:
Major vendors are noting the growing demand for software as a service. However, smaller providers are forging new ground by
offering services for ...
Published:
2006-03-16
-
Abstract:
The customer relationship management (CRM) market is changing. Over half the market is served by small vendors. Fully integrated
business suites like NetSuite standalone solutions like salesforce.com, are heeding the demand for software as a service,
but they are approaching the market with very differen (...)
Excerpt related to
marketing sales software:
The customer relationship management (CRM) market is changing. Over half the market is served by small vendors. Fully integrated
business suites l...
Published:
2005-12-06
-
Abstract:
Onyx Software is one of the few direct competitors of Siebel Systems with a solid chance at long-term success in the CRM
market. A strong customer focus and a commitment to a 100% web-based architecture are just two of its critical success factors.
Find out how Onyx is staking its claim. (...)
Excerpt related to
marketing sales software:
Onyx Software is one of the few direct competitors of Siebel Systems with a solid chance at long-term success in the CRM market.
A strong custome...
Published:
2000-12-04
-
Abstract:
SynQuest, Inc. has paired with InterWorld in a joint marketing alliance aimed at manufacturers with extended distribution
networks. Their pact reflects a trend among vendors of customer-facing applications and back-end fulfillment products to
expand their solutions. (...)
Excerpt related to
marketing sales software:
SynQuest, Inc. has paired with InterWorld in a joint marketing alliance aimed at manufacturers with extended distribution
networks. Their pact re...
Published:
2000-05-05
-
Abstract:
Two recent moves by Lawson Software have stunned the market: 1) it discontinued its in-house CRM development in favor for
partnering with Siebel Systems, and 2) it announced the intention to deliver its product also via 3rd-party Application Service
Providers (ASPs). We express our views in this regard. (...)
Excerpt related to
marketing sales software:
Two recent moves by Lawson Software have stunned the market: 1) it discontinued its in-house CRM development in favor for
partnering with Siebel S...
Published:
2000-05-18
-
Abstract:
ERP software may fail to meet critical business requirements. When companies find that their ERP doesn't meet all of their
business requirements, they should investigate niche software vendors who are focused on fixing fatal flaws. This paper discusses
one of the potential fatal flaw areas in the CPG ind (...)
Excerpt related to
marketing sales software:
ERP software may fail to meet critical business requirements. When companies find that their ERP doesn't meet all of their
business requirements, ...
Published:
2004-04-24
-
Abstract:
In September Oracle Corporation, the largest database provider and one of the largest providers of software applications
for e-business, announced record results for Q1 of its fiscal year 2001. Why weren’t analysts more enthusiastic about the
42% growth of the applications part of its business? (...)
Excerpt related to
marketing sales software:
In September Oracle Corporation, the largest database provider and one of the largest providers of software applications for
e-business, announced...
Published:
2000-10-10
-
Abstract:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that
go farther, less competition, etc. A common mistake is t (...)
Excerpt related to
marketing sales software:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from ve...
Published:
2004-12-09
-
Abstract:
Mid-market and the SMB segment are the next frontiers and a promised land for all the enterprise vendors, small and large
alike.Still, the willingness of smaller IT departments to go for more sophisticated technology beyond the all-too-common dispersed
islands of information on Excel spreadsheets, Access (...)
Excerpt related to
marketing sales software:
Mid-market and the SMB segment are the next frontiers and a promised land for all the enterprise vendors, small and large
alike.Still, the willing...
Published:
2003-06-07
-
Abstract:
While pundits have been debating whether the configuration software deserves to be a CRM module on its own, it is certainly
a part of the much broader CRM class of products, which typically includes front-office applications for sales force automation
(SFA), marketing automation, and field service/call c (...)
Excerpt related to
marketing sales software:
While pundits have been debating whether the configuration software deserves to be a CRM module on its own, it is certainly
a part of the much bro...
Published:
2002-11-08
-
Abstract:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases
profitability. (...)
Excerpt related to
marketing sales software:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need...
Published:
2005-08-03
-
Abstract:
Verticent, a revitalized reincarnation of the languishing public mid-market enterprise applications vendor PowerCerv, seems
to be thriving under a financially stable adopted parent, and it has found a defendable niche where it can exploit its competitors'
functional "fatal flaws". (...)
Excerpt related to
marketing sales software:
Verticent, a revitalized reincarnation of the languishing public mid-market enterprise applications vendor PowerCerv, seems
to be thriving under a...
Published:
2005-12-14
-
Abstract:
For the time being, Oracle seems to have defied a global trend toward a slowdown in the technology market, which even its
archrival, Microsoft, could not avoid. Is it only a matter of time before economic realities knock on Oracle’s door? (...)
Excerpt related to
marketing sales software:
For the time being, Oracle seems to have defied a global trend toward a slowdown in the technology market, which even its
archrival, Microsoft, co...
Published:
2001-01-12
-
Abstract:
While Pivotal might have temporarily mitigated its protracted troubles by having the privilege to choose between three potential
suitors, the time for some decisive moves is now, given that competitive pressures will not go away, but rather will intensify. (...)
Excerpt related to
marketing sales software:
While Pivotal might have temporarily mitigated its protracted troubles by having the privilege to choose between three potential
suitors, the time...
Published:
2004-02-06
-
Abstract:
Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM can—unintentionally—cause
a host of problems, from lost employee time to lost customer data. But with the right information, implementing CRM allows
evolution without the upset of revolution. (...)
Excerpt related to
marketing sales software:
Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM can—unintentionally—cause
a host of pro...
Published:
2007-09-24
-
Abstract:
While Pivotal might have temporarily mitigated its protracted troubles by having the privilege to choose between three potential
suitors, the time for some decisive moves is now, given that competitive pressures will not go away, but rather will intensify. (...)
Excerpt related to
marketing sales software:
While Pivotal might have temporarily mitigated its protracted troubles by having the privilege to choose between three potential
suitors, the time...
Published:
2004-02-06
-
Abstract:
In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B
software companies do it well, thus failing to set themselves apart from their competitors. There are many reasons for this
void, and this column will help fill one big one by descr (...)
Excerpt related to
marketing sales software:
... a strategic sense—communicating the unique benefit of your software product ...
A strong message strategy will accelerate the marketing-sales process, because it ...
Published:
2004-09-18