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Abstract:
ROI marketing is just starting to become mainstream. ROI selling is already out there, further advanced in adoption because
of its perceived relevance to the selling process. It won't be long before several B2B software companies position their products
as providing a superior ROI. Read on to find out if (...)
Excerpt related to
marketing seminars:
ROI marketing is just starting to become mainstream. ROI selling is already out there, further advanced in adoption because
of its perceived relev...
Published:
2004-06-01
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Abstract:
The universe of existing applications partners is relatively stable; some occasional movement from dropping one product in
favor of another occurs naturally, and no vendor is immune to losing partners. But some innovative vendors are doing their
best. (...)
Excerpt related to
marketing seminars:
The universe of existing applications partners is relatively stable; some occasional movement from dropping one product in
favor of another occurs...
Published:
2006-05-18
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Abstract:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, especially if you have limited time and resources. (...)
Excerpt related to
marketing seminars:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, espec...
Published:
2005-02-28
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Abstract:
Microsoft's foray into the CRM arena has not been a bed of roses, despite its indisputably large marketing muscle and R&D
investment, its strong channel, traditionally attractive pricing policies, and the aura and experience within the market segment.
Microsoft CRM remains both a threat and an opportunit (...)
Excerpt related to
marketing seminars:
Microsoft's foray into the CRM arena has not been a bed of roses, despite its indisputably large marketing muscle and
R&D investment, its strong c...
Published:
2003-08-29
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Abstract:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics
will create a smooth running CRM machine in your compan (...)
Excerpt related to
marketing seminars:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical fram...
Published:
2005-02-17
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Abstract:
Improving the decision process around inventory and supply chain flexibility will drive sustainable, measurable benefits
in the near term that are disproportionate to the effort required. (...)
Excerpt related to
marketing seminars:
Improving the decision process around inventory and supply chain flexibility will drive sustainable, measurable benefits in
the near term that are...
Published:
2002-11-11
-
Excerpt related to
marketing seminars:
... or monthly “autopilot”) promotions, advertisements, mailers and other marketing programs;
... still ongoing) educational series of Web seminars, Revionics also ...
Published:
2009-10-16
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Abstract:
Follow discussion on the state of affairs on S&OP with TEC analyst P.J. Jakovljevic and SAS demand intelligence solutions
expert Charles Chase. Today’s retail companies are realizing the importance of creating an optimal balance between supply
and demand, with a focus on sensing and shaping demand rathe (...)
Excerpt related to
marketing seminars:
... pundits have worked together in organizing both in-person seminars and virtual ...
Karin Bursa, the longstanding vice president (VP) of marketing at Logility, was ...
Published:
2011-02-03
-
Abstract:
Follow discussion on the state of affairs on S&OP with TEC analyst P.J. Jakovljevic and SAS demand intelligence solutions
expert Charles Chase. Today’s retail companies are realizing the importance of creating an optimal balance between supply
and demand, with a focus on sensing and shaping demand rathe (...)
Excerpt related to
marketing seminars:
... pundits have worked together in organizing both in-person seminars and virtual ...
Karin Bursa, the longstanding vice president (VP) of marketing at Logility, was ...
Published:
2011-02-03
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Abstract:
The ultimate success of Microsoft CRM will be judged by its follow-up releases. While Applix’ decision to abandon the CRM
space and suddenly re-focus on BPM may be regarded as a not quite deliberate move, but rather as a sudden act of taking another
plunge. Is the Applix move a harbinger of the future (...)
Excerpt related to
marketing seminars:
The ultimate success of Microsoft CRM will be judged by its follow-up releases. While Applix’ decision to abandon the CRM
space and suddenly re-fo...
Published:
2003-03-11
-
Excerpt related to
marketing seminars:
... and by Revionics’ recent (and still ongoing) educational series of Web-seminars. ...
across several dimensions of consumer-centric merchandizing and marketing: ...
Published:
2009-12-16
-
Excerpt related to
marketing seminars:
... TEC was invited to moderate and to assist in marketing the event ...
nine hours of information gathering, presentations, keynote speakers and seminars, the response ...
Published:
2008-04-15
-
Excerpt related to
marketing seminars:
... and by Revionics’ recent (and still ongoing) educational series of Web-seminars. ...
property (IP) front, competitors can be marketing information providers for ...
Published:
2010-01-27
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Excerpt related to
marketing seminars:
... and by Revionics’ recent (and still ongoing) educational series of Web-seminars. ...
property (IP) front, competitors can be marketing information providers for ...
Published:
2010-01-27
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Abstract:
Developing the competitive edge involves information gathering and communicating. Using a continuous feedback loop that incorporates
sales, service, and customer satisfaction, will help you realize the benefits of a CRM system. (...)
Excerpt related to
marketing seminars:
Developing the competitive edge involves information gathering and communicating. Using a continuous feedback loop that incorporates
sales, servic...
Published:
2005-02-16
-
Abstract:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, especially if you have limited time and resources. (...)
Excerpt related to
marketing seminars:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, espec...
Published:
2005-02-28
-
Excerpt related to
marketing seminars:
... and Revionics’ recent (and still ongoing) educational series of Web-seminars ...
Price changes and the marketing associated with them can have enormous impact on ...
Published:
2009-11-20
-
Abstract:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics
will create a smooth running CRM machine in your compan (...)
Excerpt related to
marketing seminars:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical fram...
Published:
2005-02-17
-
Abstract:
As the current market trend is towards vendors that can provide well-rounded but vertically focused solutions for medium-sized
companies, Navision seems to have positioned itself to take a lead other vendors may find hard to emulate. The merger outline
was sound, the common groundwork has been identified (...)
Excerpt related to
marketing seminars:
As the current market trend is towards vendors that can provide well-rounded but vertically focused solutions for medium-sized
companies, Navision...
Published:
2001-12-03
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Abstract:
While 2000 was a difficult year for Infinium, resulting in a focus shift and significant restructuring, the company entered
2001 with an expanded product offering and the determination to gain more visibility within its target markets. (...)
Excerpt related to
marketing seminars:
While 2000 was a difficult year for Infinium, resulting in a focus shift and significant restructuring, the company entered
2001 with an expanded ...
Published:
2001-03-22