-
Abstract:
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add
marketing-planning and campaign-management features to its customer-relationship management suite. (...)
Excerpt related to
product marketing plan:
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add
marketing-planning and c...
Published:
1999-12-08
-
Abstract:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio,
and Prime Response no longer exist. Amongst the few (...)
Excerpt related to
product marketing plan:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of indepe...
Published:
2004-05-06
-
Abstract:
Dassault Systèmes' recent acquisition of MatrixOne could potentially expand its range over a broader set of industry sectors,
and may increase its North American visibility. The potential for a joined product suite is considerable, as are the organizational
challenges ahead. (...)
Excerpt related to
product marketing plan:
Dassault Systèmes' recent acquisition of MatrixOne could potentially expand its range over a broader set of industry sectors,
and may increase its...
Published:
2006-03-27
-
Abstract:
ERP vendor UNIT4 has joined the discussion on the topic of its current state of affairs. Rather than pursuing the usual route
of writing analyses of major market trends, I’ve decided to ask vendors about their opinions and approaches. UNIT4 has joined
the discussion on the topic of its current state of (...)
Excerpt related to
product marketing plan:
ERP vendor UNIT4 has joined the discussion on the topic of its current state of affairs. Rather than pursuing the usual route
of writing analyses o...
Published:
2010-08-04
-
Abstract:
Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to
stay on top of competitors’ marketing and to have confidence that they are delivering the right message to their market. (...)
Excerpt related to
product marketing plan:
... creating a perceptual map, you can easily determine whether your proposed product positioning
is unique, and avoid creating "me-too" marketing materials that ...
Published:
2008-09-01
-
Abstract:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent. (...)
Excerpt related to
product marketing plan:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mi...
Published:
2011-03-17
-
Abstract:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics
will create a smooth running CRM machine in your compan (...)
Excerpt related to
product marketing plan:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical fram...
Published:
2005-02-17
-
Abstract:
Mortice Kern Systems (MKS), long known for their expertise in porting UNIX environments (for instance, a Korn Shell or a
CGI script) to native Windows NT and Windows 2000, has expanded into the world of e-business. They have created a new wholly
owned subsidiary called Vertical Sky, which is marketing a (...)
Excerpt related to
product marketing plan:
Mortice Kern Systems (MKS), long known for their expertise in porting UNIX environments (for instance, a Korn Shell or a CGI
script) to native Win...
Published:
2000-09-14
-
Abstract:
SAP has developed some crucial themes as it moves forward with their PLM vision and solution strategy. Product development
lifecycles are shrinking, and managing the innovation process is becoming a broader requirement of manufacturers and retailers
alike. (...)
Excerpt related to
product marketing plan:
SAP has developed some crucial themes as it moves forward with their PLM vision and solution strategy. Product development
lifecycles are shrinkin...
Published:
2006-04-21
-
Excerpt related to
product marketing plan:
... in addition to inconsistent marketing toolkits being ... Indeed, a
telecommunication provider’s product and service ... roaming options, etc.), and plan
options (eg ...
Published:
2010-11-17
-
Abstract:
Consolidation is a well-documented trend and is to be expected in the market for enterprise applications. This article outlines
the evolution of the enterprise software market. Specifically, it focuses on the revolutionary technology known as service-oriented
architecture (SOA). (...)
Excerpt related to
product marketing plan:
Consolidation is a well-documented trend and is to be expected in the market for enterprise applications. This article outlines
the evolution of t...
Published:
2008-10-08
-
Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
product marketing plan:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
-
Abstract:
Product knowledge is now readily available to buyers online, so it’s no surprise that salespeople are seeking new tools and
new skills to close sales. A powerful new set of tools has taken its place in the salesperson’s arsenal: 3-D applications. (...)
Excerpt related to
product marketing plan:
... Sales representatives can no longer retreat to product expertise to trump challenges
... provide a rich data set for salespeople to obtain marketing materials and ...
Published:
2008-11-28
-
Abstract:
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect,
transact, collaborate, and differentiate themselves, ultimately driving overall business performance improvement and improved
brand equity as measured through customer awareness, i (...)
Excerpt related to
product marketing plan:
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect,
transact, collaborate...
Published:
2004-11-17
-
Excerpt related to
product marketing plan:
... of enterprises that they need to “plan, monitor, and ... one must have
facilities, personnel, and a marketing budget in ... To launch a new product
one must have ...
Published:
2011-11-29
-
Abstract:
On January 24, SAP announced its preliminary year-end results and warned that the costs of its new employee stock option
plan and marketing and staff additions for its mySAP.com Internet software system would likely outpace sales in the first
quarter of 2000. (...)
Excerpt related to
product marketing plan:
On January 24, SAP announced its preliminary year-end results and warned that the costs of its new employee stock option plan
and marketing and st...
Published:
2000-02-07
-
Abstract:
When it comes to touting 200 product enhancements, what J.D. Edwards is saying is that ease of integration is important
to mid-market companies because they have less flexibility for trial and error. J.D. Edwards's CRM implementation success
through its existing customer base will testify to the reliabi (...)
Excerpt related to
product marketing plan:
When it comes to touting 200 product enhancements, what JD Edwards is saying is that ease of integration is important to mid-market
companies b...
Published:
2003-04-01
-
Abstract:
Resource allocation and phase-based processes are key features to consider when selecting a project portfolio management
solution for new product development (NPD) projects. More importantly, NPD projects demand a best practices framework, like
Stage-Gate®, for their success. (...)
Excerpt related to
product marketing plan:
Resource allocation and phase-based processes are key features to consider when selecting a project portfolio management solution
for new product ...
Published:
2006-01-06
-
Abstract:
Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors
(ISV) and value-added resellers (VAR). These efforts are designed to accelerate the MBS Group's partner-driven vertical strategy,
providing stronger opportunities for partners to align (...)
Excerpt related to
product marketing plan:
Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors (ISV)
and value-added res...
Published:
2005-08-24
-
Abstract:
Concur Technologies announced its expected Q2 revenues. Its reaction to the inevitable disappointment has been more than
trimming – plastic surgery might be a better description. (...)
Excerpt related to
product marketing plan:
Concur Technologies announced its expected Q2 revenues. Its reaction to the inevitable disappointment has been more than trimming
– plastic surger...
Published:
2000-06-13