-
Abstract:
Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty. (...)
Excerpt related to
program marketing:
... You'll learn from best-in-class marketing companies how to. ...
employ the proper metrics and promotions to increase loyalty program performance; ...
Published:
2010-10-14
-
Abstract:
A well-thought out, comprehensive ROI (return on investment) marketing and sales program is becoming a must in today's difficult
business to business (B2B) software market. However, few companies seem to be investing appropriately. The first mistake they
make is to try to keep costs down by attempting to (...)
Excerpt related to
program marketing:
A well-thought out, comprehensive ROI (return on investment) marketing and sales program
is becoming a must in today's difficult business to busin... ...
Published:
2004-03-30
-
Abstract:
Several months after having unveiled its 'customer and/or partner for life' strategy blueprint at the end of 2002, Best Software
recently organized its first annual Insights 2003 conference and briefed its partners on the actual steps of executing its
strategy to prop itself up against the inevitable fac (...)
Excerpt related to
program marketing:
Several months after having unveiled its 'customer and/or partner for life' strategy blueprint at the end of 2002,
Best Software recently organize...
Published:
2003-07-24
-
Abstract:
ACCPAC continues to expand its products footprint and operations worldwide. (...)
Excerpt related to
program marketing:
ACCPAC continues to expand its products footprint and operations worldwide.
Published:
2003-02-05
-
Abstract:
In February 2000, AT&T announced their 'Ecosystem' which offers network infrastructure and hosting services. They’ve done
it again, but this time focusing on the delivery of media. The AT&T 'Ecosystem For Media' is designed to be the industry’s
premiere end-to-end digital media platform with the go (...)
Excerpt related to
program marketing:
In February 2000, AT&T announced their 'Ecosystem' which offers network infrastructure and hosting services. They’ve
done it again, but this time...
Published:
2000-08-07
-
Abstract:
FRx Software Corporation, a Microsoft company and a part of Microsoft Business Solutions, might be the best example of Microsoft’s
coopetitiveness. (...)
Excerpt related to
program marketing:
FRx Software Corporation, a Microsoft company and a part of Microsoft Business Solutions, might be the best example of Microsoft’s
coopetitiveness.
Published:
2003-12-03
-
Abstract:
ROI marketing is just starting to become mainstream. ROI selling is already out there, further advanced in adoption because
of its perceived relevance to the selling process. It won't be long before several B2B software companies position their products
as providing a superior ROI. Read on to find out if (...)
Excerpt related to
program marketing:
ROI marketing is just starting to become mainstream. ROI selling is already out there, further advanced in adoption because
of its perceived relev...
Published:
2004-06-01
-
Abstract:
On January 24, SAP announced its preliminary year-end results and warned that the costs of its new employee stock option
plan and marketing and staff additions for its mySAP.com Internet software system would likely outpace sales in the first
quarter of 2000. (...)
Excerpt related to
program marketing:
On January 24, SAP announced its preliminary year-end results and warned that the costs of its new employee stock option plan
and marketing and st...
Published:
2000-02-07
-
Abstract:
After exposing numerous customers to embarrassing security vulnerabilities, S&P announces a security certification program. (...)
Excerpt related to
program marketing:
... If it's not a marketing ploy, it's an incredibly poor choice of timing. If S&P
has a valid and robust security certification to offer, their program will reap ...
Published:
2000-07-31
-
Abstract:
Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors
(ISV) and value-added resellers (VAR). These efforts are designed to accelerate the MBS Group's partner-driven vertical strategy,
providing stronger opportunities for partners to align (...)
Excerpt related to
program marketing:
Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors (ISV)
and value-added res...
Published:
2005-08-24
-
Abstract:
Mirapoint has expanded its presence in the ASP\ISP messaging community, both in terms of name recognition and product functionality
and has logically implemented a partner program called MAPP. (...)
Excerpt related to
program marketing:
Mirapoint has expanded its presence in the ASP\ISP messaging community, both in terms of name recognition and product functionality
and has logica...
Published:
2000-08-21
-
Abstract:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that
go farther, less competition, etc. A common mistake is t (...)
Excerpt related to
program marketing:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from ve...
Published:
2004-12-09
-
Abstract:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that
go farther, less competition, etc. A common mistake is t (...)
Excerpt related to
program marketing:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from ve...
Published:
2004-12-09
-
Abstract:
Program testing and debugging is one of the most critical aspects of implementing a computer system. Without programs which
properly work, the system will never process information and produce the output for which it was designed. Testing procedures
should be established and testing roles should be demar (...)
Excerpt related to
program marketing:
... The programmer who wrote the program should then be responsible for ...
Systems included financial, human resource, manufacturing, marketing, customer relationship ...
Published:
2004-08-06
-
Abstract:
Program testing and debugging is one of the most critical aspects of implementing a computer system. Without programs which
properly work, the system will never process information and produce the output for which it was designed. Testing procedures
should be established and testing roles should be demar (...)
Excerpt related to
program marketing:
... The programmer who wrote the program should then be responsible for ...
Systems included financial, human resource, manufacturing, marketing, customer relationship ...
Published:
2004-08-06
-
Abstract:
AT&T is creating an environment for ASP's to thrive. (...)
Excerpt related to
program marketing:
AT&T is creating an environment for ASP's to thrive.
Published:
2000-02-16
-
Excerpt related to
program marketing:
... and a witty marketing spot on YouTube have been noted (even acknowledged by the competition),
albeit with mixed […]. ... Featured Author Program About the Blog; ...
Published:
2007-11-13
-
Abstract:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success. (...)
Excerpt related to
program marketing:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that t...
Published:
2004-11-09
-
Abstract:
After testing procedures have been created and the type of test data has been determined, link or string testing, and system
testing must be executed to ensure the job stream is correct and to locate errors before production. Backup and restart testing
must be also be conducted to ensure that the restart (...)
Excerpt related to
program marketing:
... Program testing and debugging is one of the most critical ... Systems
included financial, human resource, manufacturing, marketing, customer relationship management ...
Published:
2004-08-07
-
Abstract:
After testing procedures have been created and the type of test data has been determined, link or string testing, and system
testing must be executed to ensure the job stream is correct and to locate errors before production. Backup and restart testing
must be also be conducted to ensure that the restart (...)
Excerpt related to
program marketing:
... Program testing and debugging is one of the most critical ... Systems
included financial, human resource, manufacturing, marketing, customer relationship management ...
Published:
2004-08-07