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Abstract: KLM Catering Services (KCS) Schiphol prepares and delivers 45,000 meals a day for 12 airlines, 350 flights, and 50 different types of aircraft. KCS also manages non-food supplies such as beverages, sales trolleys, and navigation
bags to the private airport lounges in Schiphol Airport. Find out why it’s achieving a delivery performance of over 99 percent.
PubDate: 8/5/2008 3:38:00 PM
Abstract: Transpromotional marketing blends marketing messages with must-read printed material such as invoices, statements, and other notifications. The goal is to influence behavior and drive business volume—but not by stuffing brochures with a statement into the envelope. Instead, promotional messages can be targeted directly to a prospect s purchase patterns and known interests. Sounds great, in theory. So how do you do it?
Abstract: Retailers stand to gain significantly by implementing critical strategic changes to the promotional advertising aspects of their business. These changes can include integrating disparate promotions-related processes and merging existing data stores with creative systems, as well as creating expedited advertising in real time—thus extending the marketing reach of their promotions. The direct result: more efficient and effective promotions.
Abstract: Sales and operations planning (S&OP) provides the visibility and agility to improve product management and promotional planning, minimize unnecessary buildups of inventory, and predict revenue more effectively. S&OP works because it develops a well-coordinated operating plan in support of your customer demand, your business plan, and your strategy. So what is S&OP exactly, and how does it work?
Abstract: Assortment optimization, pricing decisions, and promotional activity fall flat if a product is not available for purchase. Out-of-stocks, overstocks, and markdowns drive down already strained profit margins. Replenishment, however, maximizes sales while minimizing inventory expense. By understanding replenishment, and planning and allocation, enterprise can determine the best strategies for addressing forecasting and inventory concerns, and improve profit margins.
Abstract: Replenishment is an area within operations where retailers can find a competitive edge. Excelling at replenishment enables implementation of promotional, pricing, and assortment strategies. Also, profit can be gained by minimizing inventory levels and reducing lost sales. This increases time for analysis and special projects, as it’s no longer necessary to fight the fires of overstock and out of stocks.
Abstract: The lack of visibility in sales performance caused tremendous frustration. Multiplereports came from a myriad of sources – executives had to determine which report had the relevant numbers, rather than focus on the numbers themselves. And by the time actual sales were reported for the previous month, it was too late to make necessary adjustments with suppliers or shift promotional programs. Marketing couldn’t gauge the sell-through of product lines. The company accumulated significant excess and obsolete.