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The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

simple marketing plan  Let's look at a simple example to illustrate this point. Typically, marketing collateral is available in hard copy for one-on-one meetings, and electronically for ease of transmission. A nice, professional-looking, hard-copy format is an 11 x 17 inch paper folded in half, giving four 8.5 x 11 inch sides to the brochure. While you could easily convert this to a PDF format for electronic transmission, anyone who has tried to read such a document online knows it is like paying Pac-Man with your scroll bar. Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » simple marketing plan

The Name and Ownership Change Roulette Wheel for Marcam Stops at SSA Global Part Two: Marketing By Invensys
IPS was hoping that the early product vision and venerable reputation that Marcam has in the process manufacturing market for providing plant-centric ERP

simple marketing plan  and hybrid (with only simple process requirements) manufacturing sectors, this move was to enable both organizations to fully leverage their strengths in their respective industry sectors. Under the new setup within Invensys PMD, well over 80 percent of revenues was hoped to then come from process industries, since, in conjunction with solutions provided by sister Invensys companies such as Wonderware , Avantis , Foxboro , Eurotherm , APV , and Powerware , IPS would also provide a broad set of Read More
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

simple marketing plan  campaign, marketers should start simple, test and evolve the campaign over time. When new communications and new channels are introduced into a campaign, key metrics should be monitored and points of diminishing returns should be identiied. And while marketers may have different skills sets, aligning the responsibilities of marketers by communication channels should be avoided. Instead, marketers should be aligned by customer segments to ensure they are customercentric programs instead of channel-centric Read More
Design Can Be Your Next Asset to Manage: E-mail Marketing
In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time

simple marketing plan  that makes this process simple and automated.   E-mail Marketing Techniques   Many e-mail services will claim that personalization like Dear Bill is proven to help the effectiveness of your e-mail communications. Keep in mind they want to sell you on their service first and foremost. In the B2B space, that kind of personalization is only a nicety that you may want to use if you were sending out a personalized report. That doesn't mean personalization isn't applicable to your company, it just means it Read More
Inovis Delves into PIM by Snatching QRS Part Two: QRS Marketing
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect, transact, collaborate, and

simple marketing plan  with communications requirements using simple fax, phone, and e-mail without having to make a significant investment in internal systems, by setting up the connectivity to trading partners and managing the data exchange transactions. It also performs tags and label services that consist of production assistance relating to product tags and bar code labels, which services allow customers to outsource the labor-intensive effort involved in merchandise tagging; 6) QRS compliance link is an Internet-based Read More
Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to

simple marketing plan  Overhauls Its Marketing Amdocs' Profile Amdocs (NASDAQ: DOX), is a leading provider of billing systems, customer care, and support for the communications industry in North America, Europe, and the rest of the world. A global company with revenue of about $1.8 billion (USD) in fiscal 2004, Amdocs employs over 9,500 IT professionals and serves customers in more than 40 countries around the world. Headquartered in Ra'anana, Israel, Amdocs has long been the leader in the world of telecommunications Read More
Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

simple marketing plan  Marketing: Strengthening the Value of CRM Precision Marketing: Strengthening the Value of CRM If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Vtrenz, the leading provider of on-demand marketing automation solutions, empowers organizations of all sizes to generate demand for their products and services, close more sales, and measure the impact of their marketing activities. Vtrenz' integrated marketing automation platform, Read More
E-mail Marketing vs. Spam: A 10-round Smack-down
Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through

simple marketing plan  mail Marketing vs. Spam: A 10-round Smack-down Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing, black-listing … In order to increase your success as an e-mail marketer and not get tagged as a “spammer,” learn about the ten rounds you’ll need to fight through. Read More
Adventive Marketing, Inc.

simple marketing plan   Read More
Silverpop Buy Affirms IBM’s Commitment to Marketing
IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values

simple marketing plan  Buy Affirms IBM’s Commitment to Marketing IBM recently announced its intent to acquire Silverpop , Atlanta-based provider of cloud marketing automation software, for an undisclosed sum. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.   While marketers understand the importance of personalization, most struggle to achieve it beyond basic segmentation and audience definition. Silverpop goes a step further Read More
Neolane Announces New Version of Neolane Marketing Analytics
Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and

simple marketing plan  messages that range from simple order confirmations to returned merchandise authorizations Neolane Leads—supports lead qualification processes and integrates with customer relationship management (CRM) or sales force automation (SFA) systems (e.g., Salesforce.com, Oracle/Siebel, and Microsoft Dynamics CRM) Neolane MRM— supports marketing resource management (MRM) tasks such as integrated marketing plans and calendars, budgets assignments, and progress monitoring Marketers' appropriation of social Read More
Paslode Expands Marketing Efforts with Analytics in the Cloud

simple marketing plan  Expands Marketing Efforts with Analytics in the Cloud Read More

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