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Resumen:
For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer
service and support. To eliminate any chance of bias and to ensure a level playing field, all the criteria that make up these
three modules in our CRM Evaluation Center were given (...)
Extracto del documento de
support customer crm:
For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation,
and customer service and support....
Publicado en:
2008-09-29
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Resumen:
In CRM, and now e-CRM, its not about the technology, but about focusing on the locus of importance around which CRM applications
grew; namely, the customer. Ignore him at your peril. (...)
Extracto del documento de
support customer crm:
In CRM, and now e-CRM, its not about the technology, but about focusing on the locus of importance around which CRM applications
grew; namely, the...
Publicado en:
2002-06-22
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Resumen:
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention
by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy
for actually using that data. Here is an overview of how (...)
Extracto del documento de
support customer crm:
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by
gathering data from ea...
Publicado en:
2003-07-03
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Resumen:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applications that support customer-facing functions and management decision making. That may capture the essence
of what CRM is, but it does not begin to capture why (...)
Extracto del documento de
support customer crm:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applic...
Publicado en:
2004-11-08
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Resumen:
Solomon Software Inc., a leading provider of mid-market financial and business management systems, and SalesLogix, a leading
provider of electronic customer relationship management (eCRM), have signed a five-year, multi-million dollar OEM software
arrangement. (...)
Extracto del documento de
support customer crm:
Solomon Software Inc., a leading provider of mid-market financial and business management systems, and SalesLogix, a leading
provider of electroni...
Publicado en:
2000-04-28
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Resumen:
E.piphany’s E.5 product suite is scheduled for release in late August. The new suite combines analytical customer information
with traditional CRM functionality to provide advances in personalization and campaign management. (...)
Extracto del documento de
support customer crm:
E.piphany’s E.5 product suite is scheduled for release in late August. The new suite combines analytical customer information
with traditional CR...
Publicado en:
2000-08-16
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Resumen:
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it
may be the architect of its own downfall—and Microsoft is poised to take advantage. But will you profit from the Salesforce.com-versus-Microsoft
war? (...)
Extracto del documento de
support customer crm:
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it
may be the architect of ...
Publicado en:
2008-10-13
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Resumen:
MicroStrategy has recently added CRM applications to its offerings. The company’s new CRM suite, eCRM7, will be generally
available in December. MicroStrategy is also employing CRM concepts within its own organization to increase customer satisfaction. (...)
Extracto del documento de
support customer crm:
MicroStrategy has recently added CRM applications to its offerings. The company’s new CRM suite, eCRM7, will be generally
available in December. ...
Publicado en:
2000-12-15
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Resumen:
More and more, the market is requesting that a CRM or an ERP application include analytics which can be used in a myriad
of businesses to predict customer behavior and help businesses increase the effectiveness of their customer acquisition, retention,
and cross-sell programs. It is a costly operation to (...)
Extracto del documento de
support customer crm:
More and more, the market is requesting that a CRM or an ERP application include analytics which can be used in a myriad of
businesses to predict ...
Publicado en:
2004-01-30
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Resumen:
Back in the early 90’s, ‘CRM’ wasn’t even a trendy acronym. You had a few players thinking beyond 'stovepipe' enterprise
applications, but not much beyond. Fast forward to 2001. CRM has gotten fat, and the fatter it gets, it becomes more difficult
to understand, more expensive to buy, more dif (...)
Extracto del documento de
support customer crm:
Back in the early 90’s, ‘CRM’ wasn’t even a trendy acronym. You had a few players thinking beyond 'stovepipe' enterprise
applications, but not mu...
Publicado en:
2001-08-27
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Resumen:
The dot-com revolution has left few impressions as significant as the hosted software phenomenon. In fact, its success has
caused many organizations with reservations about hosted solutions to think twice. So what exactly are its advantages and
disadvantages? (...)
Extracto del documento de
support customer crm:
The dot-com revolution has left few impressions as significant as the hosted software phenomenon. In fact, its success has
caused many organizatio...
Publicado en:
2006-07-07
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Resumen:
C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide
explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, is the Lexicon of CRM. (...)
Extracto del documento de
support customer crm:
CRM itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide
explanation and mea...
Publicado en:
2001-10-12
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Resumen:
Companies need to implement serious yardstick work when seeking to evaluate CRM-software investments. This involves creating
a cost-benefit analysis, determining the tangible and intangible benefits, and the risks involved with CRM implementation. (...)
Extracto del documento de
support customer crm:
Companies need to implement serious yardstick work when seeking to evaluate CRM-software investments. This involves creating
a cost-benefit analys...
Publicado en:
2004-07-23
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Resumen:
Surado Solutions aims to provide a complete customer relationship management suite. We'll analyze Surado CRM 5.0 from the
perspectives of core functionality, its distinguishing factors, and the challenges users may face when considering the Surado
solution. (...)
Extracto del documento de
support customer crm:
Surado Solutions aims to provide a complete customer relationship management suite. We'll analyze Surado CRM 5.0 from
the perspectives of core fun...
Publicado en:
2006-08-17
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Resumen:
While the ERP mid-market has seen more vibrant intra-market merger & acquisition activity during 2001, it appears that 2002
will, for some more tenacious Tier 2/Tier 3 vendors, be the year of delivering products under their own steam as to counteract
the onslaught by Tier 1 vendors and mid-market juggern (...)
Extracto del documento de
support customer crm:
While the ERP mid-market has seen more vibrant intra-market merger & acquisition activity during 2001, it appears that
2002 will, for some more te...
Publicado en:
2002-04-19
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Resumen:
C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part two of a three-part article to
provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, we continue the Lexicon
of CRM. (...)
Extracto del documento de
support customer crm:
CRM itself is an acronym, standing for Customer Relationship Management. This is part two of a three-part article to provide
explanation and m...
Publicado en:
2001-10-19
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Resumen:
PeopleSoft has risen from its relatively humble origins in the Human Resource Management Systems (HRMS) arena, its sole focus
as it begun life in 1987. Over the course of a decade or so, it added Supply Chain Management and Financials to its list
of application offerings. In the last few years, in the (...)
Extracto del documento de
support customer crm:
PeopleSoft has risen from its relatively humble origins in the Human Resource Management Systems (HRMS) arena, its sole focus
as it begun life in ...
Publicado en:
2001-11-26
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Resumen:
Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM can—unintentionally—cause
a host of problems, from lost employee time to lost customer data. But with the right information, implementing CRM allows
evolution without the upset of revolution. (...)
Extracto del documento de
support customer crm:
Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM can—unintentionally—cause
a host of pro...
Publicado en:
2007-09-24
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Resumen:
Customer relationship management (CRM) functionality can fall into four categories: core functionality; non-core functionality;
vertical, industry-specific features; and accounting-related features. When evaluating and selecting a CRM solution, enterprises
must be aware of the potential issues associated (...)
Extracto del documento de
support customer crm:
Customer relationship management (CRM) functionality can fall into four categories: core functionality; non-core functionality;
vertical, industry...
Publicado en:
2005-12-05
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Resumen:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and penetration. Typical functional components of marketing automation include customer data cleansing and
analysis tools, and campaign management systems. (...)
Extracto del documento de
support customer crm:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and p...
Publicado en:
2005-08-16