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Abstract:
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct
online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period. (...)
Excerpt related to
web marketing company:
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct
online permission ma...
Published:
2000-05-10
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Abstract:
The first runner up for Amazon.com’s infrastructure business is… Sun Microsystems. Amazon, led by Jeff Bezos, has given
the nod to Hewlett Packard. The win comes on the heels of a speech by Sun CEO Scott McNealy, where he called HP “pathetic”.
Looks like Sun is left to wail and gnash its teeth (...)
Excerpt related to
web marketing company:
The first runner up for Amazon.com’s infrastructure business is… Sun Microsystems. Amazon, led by Jeff Bezos, has given the
nod to Hewlett Packar...
Published:
2000-06-12
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Abstract:
The CEO of Cahners Business Information, a publisher of Business to Business information with designs on creating an Internet
publishing empire, steps down. The speculation is that he was forced out by the parent company, Reed Elsevier. (...)
Excerpt related to
web marketing company:
The CEO of Cahners Business Information, a publisher of Business to Business information with designs on creating an Internet
publishing empire, s...
Published:
1999-09-25
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Abstract:
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom
line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation. (...)
Excerpt related to
web marketing company:
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line
of any Web business...
Published:
2000-05-15
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Abstract:
Computer Associates announced at their CAWorld conference that e-business is the place to be, and they are re-orienting their
company to facilitate it. CA has previously failed to make inroads in the consulting arena, and they feel e-business is the
way to fix the problem. (...)
Excerpt related to
web marketing company:
... general manager of global marketing for CA. It is believed he was been forced to resign
for failing to provide a cohesive Internet strategy for the company. ...
Published:
2000-04-27
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Abstract:
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates
into a tidy ASP package. (...)
Excerpt related to
web marketing company:
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into
a tidy ASP package.
Published:
2000-08-01
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Abstract:
Computer Associates announced at their CAWorld conference that e-business is the place to be, and they are re-orienting their
company to facilitate it. CA has previously failed to make inroads in the consulting arena, and they feel e-business is the
way to fix the problem. (...)
Excerpt related to
web marketing company:
... general manager of global marketing for CA. It is believed he was been forced to resign
for failing to provide a cohesive Internet strategy for the company. ...
Published:
2000-04-27
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Abstract:
Network giant 3Com has purchased an E-business web design and consulting firm. (...)
Excerpt related to
web marketing company:
Network giant 3Com has purchased an E-business web design and consulting firm.
Published:
2000-01-10
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Abstract:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics
will create a smooth running CRM machine in your compan (...)
Excerpt related to
web marketing company:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical fram...
Published:
2005-02-17
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Abstract:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby the ability to manage marketing campaigns and track individual customer's interactions across online and off-line
channels, one is to wait and see how quickly a (...)
Excerpt related to
web marketing company:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby t...
Published:
2002-01-25
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Abstract:
IFS arrived over five years ago on U.S. shores, with a Christmas-bag full of software components that run from the front-office
to back-office and back again. They’re here to play, to get recognized, and win some big Collaborative Commerce engagements.
We’ll see if they’ve got the stuff to do it. (...)
Excerpt related to
web marketing company:
IFS arrived over five years ago on US shores, with a Christmas-bag full of software components that run from the front-office
to back-office and...
Published:
2001-10-22
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Abstract:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent. (...)
Excerpt related to
web marketing company:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mi...
Published:
2011-03-17
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Abstract:
After weeks of being deluged by lawsuits, bad press, federal regulatory investigations and nasty name-calling, DoubleClick
backs off on its plans to tie surfing behavior to personally identifiable information. (...)
Excerpt related to
web marketing company:
After weeks of being deluged by lawsuits, bad press, federal regulatory investigations and nasty name-calling, DoubleClick
backs off on its plans ...
Published:
2000-03-20
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Abstract:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Excerpt related to
web marketing company:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Published:
2006-01-05
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Abstract:
When it comes to touting 200 product enhancements, what J.D. Edwards is saying is that ease of integration is important
to mid-market companies because they have less flexibility for trial and error. J.D. Edwards's CRM implementation success
through its existing customer base will testify to the reliabi (...)
Excerpt related to
web marketing company:
When it comes to touting 200 product enhancements, what JD Edwards is saying is that ease of integration is important to mid-market
companies b...
Published:
2003-04-01
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Abstract:
Design and implementation service company Razorfish announced its acquisition of broadband and user experience firms. (...)
Excerpt related to
web marketing company:
Design and implementation service company Razorfish announced its acquisition of broadband and user experience firms.
Published:
1999-12-03
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Abstract:
When compared to leading vendors, Ramco suffers from size, funding, and market awareness comparisons. However, it appears
to be at least equal in functionality (if not even stronger in certain industries of focus), superior in technology and leading
in vision. Of course, more than functional capabiliti (...)
Excerpt related to
web marketing company:
When compared to leading vendors, Ramco suffers from size, funding, and market awareness comparisons. However, it appears
to be at least equal in...
Published:
2003-03-30
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Abstract:
Web sites are very public, putting the brand and image of a company out there on the site for all to see. Companies need
to be sure they have a firm grip on what website visitors see. Rational Software and Vignette Corp. have teamed up to provide
a product to do just that. (...)
Excerpt related to
web marketing company:
Web sites are very public, putting the brand and image of a company out there on the site for all to see. Companies need to
be sure they have a fi...
Published:
2000-12-12
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Abstract:
C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part two of a three-part article to
provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, we continue the Lexicon
of CRM. (...)
Excerpt related to
web marketing company:
CRM itself is an acronym, standing for Customer Relationship Management. This is part two of a three-part article to provide
explanation and m...
Published:
2001-10-19
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Abstract:
SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility;
then, by forming key partnerships and alliances to put content behind its extensive advertising campaign for mySAP.com, which
started in full force on September 22. Will racin (...)
Excerpt related to
web marketing company:
SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility;
then, by forming...
Published:
2000-10-23