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Abstract:
The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar
mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales
opportunities. But before you start cooking, find out (...)
Excerpt related to
web site marketing:
... A similar mashup of methods for Web site marketing
tools can help you measure how you communicate with customers and help deliver sales opportunities. ...
Published:
2010-03-11
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Abstract:
The evolution of interfaces to web content has changed the way companies manage their web sites. On one hand, it's easier
than ever to manage digital content. But on the other, with the advent of Web 2.0, there's still a lot you need to know to
maximize your web content—and your sales and customer rela (...)
Excerpt related to
web site marketing:
Taking the “Geek” out of Your Web Site Management Strategy. ... Download
<strong>Taking the “Geek” out of Your Web Site Management Strategy</strong>.
...
Published:
2010-03-11
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Abstract:
The number of leads captured from conventional channels is steadily declining due to the increasing importance of web sites.
While Web analytic and e-mail marketing solutions provide useful data, they do nothing to capture leads. If there was a service
that could prospect all your web site visitors, woul (...)
Excerpt related to
web site marketing:
... e-mail marketing solutions provide useful data, they do nothing to capture leads. If
there was a service that could prospect all your web site visitors, would ...
Published:
2010-03-11
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Abstract:
The Internet has changed the buying process for enterprise level solutions and sales departments must learn to adapt to today's
self-directed buyer. The new, competitive sales high ground is to effectively manage a convenient on-line/off-line buy cycle
experience at every point of contact. (...)
Excerpt related to
web site marketing:
The Internet has changed the buying process for enterprise level solutions and sales departments must learn to adapt to today's
self-directed buye...
Published:
2006-03-31
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Abstract:
Your web site can be your best marketing and sales tool in a global market. Stale content, however, isn't useful to visitors—so
you have to make sure your site is constantly updated. How can you reduce the time and financial expense of using multiple
systems and multiple forms of content to revise your (...)
Excerpt related to
web site marketing:
Your web site can be your best marketing and sales tool in a global market.
Stale content, however, isn't useful to visitors—so you have to make s... ...
Published:
2010-03-11
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Abstract:
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates
into a tidy ASP package. (...)
Excerpt related to
web site marketing:
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into
a tidy ASP package.
Published:
2000-08-01
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Abstract:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby the ability to manage marketing campaigns and track individual customer's interactions across online and off-line
channels, one is to wait and see how quickly a (...)
Excerpt related to
web site marketing:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby t...
Published:
2002-01-25
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Abstract:
Web sites are very public, putting the brand and image of a company out there on the site for all to see. Companies need
to be sure they have a firm grip on what website visitors see. Rational Software and Vignette Corp. have teamed up to provide
a product to do just that. (...)
Excerpt related to
web site marketing:
Web sites are very public, putting the brand and image of a company out there on the site for all to see. Companies need to
be sure they have a fi...
Published:
2000-12-12
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Abstract:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent. (...)
Excerpt related to
web site marketing:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mi...
Published:
2011-03-17
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Abstract:
For those looking for a computer maintenance management system (CMMS) vendor, the Web is often the first place to start.
There are a number of web site features one should examine in order to maximize web site visits. Reprinted with permission
from Plant Engineering and Maintenance magazine. (...)
Excerpt related to
web site marketing:
... have built an interface to the CMMS software, or that are jointly marketing products.
... the partners and their products, as well as a "hot link" to its web site.
...
Published:
2004-02-21
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Abstract:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge
untapped opportunities for business improvement, given market (...)
Excerpt related to
web site marketing:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs...
Published:
2004-05-15
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Abstract:
Coremetrics’ approach to visitor tracking is a hosted service that incorporates industry best practices to provide profiling
of site visitors to support media analysis, merchandizing and segmentation. (...)
Excerpt related to
web site marketing:
Coremetrics’ approach to visitor tracking is a hosted service that incorporates industry best practices to provide profiling
of site visitors to s...
Published:
2000-04-25
-
Abstract:
Traditional enterprise-level sales strategies are no longer sufficient in bringing new customer accounts. Today's self-directed
buyers delay sales contact and pre-qualify solutions via the Internet. Sales can leverage this medium by understanding the
buy cycle to deliver value and begin an influential on (...)
Excerpt related to
web site marketing:
Traditional enterprise-level sales strategies are no longer sufficient in bringing new customer accounts. Today's self-directed
buyers delay sales...
Published:
2006-03-30
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Abstract:
According to Web services provider IronPort, over 92 billion spam messages are sent around the world daily. While it may
seem like an uphill battle, several strategies are available that can help. To combat these threats, many organizations are
implementing new technologies to secure their inboxes by blo (...)
Excerpt related to
web site marketing:
The Essential E-mail Marketing Deliverability Guide. Source: Listrak. Document Type: White Paper Description:
According to Web services provider IronPort, over ...
Published:
2010-03-11
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Abstract:
BoldFish will deliver the message faster and more reliably than any other opt-in mail delivery system on the market today. (...)
Excerpt related to
web site marketing:
BoldFish will deliver the message faster and more reliably than any other opt-in mail delivery system on the market today.
Published:
2000-09-22
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Abstract:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Excerpt related to
web site marketing:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Published:
2006-01-05
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Abstract:
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just
a few of the benefits. (...)
Excerpt related to
web site marketing:
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just
a few of the benefits.
Published:
2003-01-05
-
Abstract:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby the ability to manage marketing campaigns and track individual customer's interactions across online and off-line
channels, one is to wait and see how quickly a (...)
Excerpt related to
web site marketing:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby t...
Published:
2002-01-25
-
Excerpt related to
web site marketing:
... and a witty marketing spot on YouTube have been noted (even acknowledged by the competition),
albeit with mixed […]. ... E-mail (private): Web site: *Comments: ...
Published:
2007-11-13
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Abstract:
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer,
your Competition, and your Channel. This series of articles will explain how to use them to gather intelligence, challenge
assumptions, and test your positioning. (...)
Excerpt related to
web site marketing:
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer,
your Competition, a...
Published:
2005-02-21